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Month: <span>September 2021</span>
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Vimeo and TikTok Partner to Drive Small Business Success with Video Ads

Author: admin
Categories: Marketing,Small Business News

https://press.vimeo.com/148496-vimeo-and-tiktok-partner-to-drive-small-business-success-with-video-ads

Vimeo and TikTok Partner to Drive Small Business Success with Video Ads

The partnership connects Vimeo’s powerful creation tools with TikTok Ads Manager; Vimeo is the first video software company to join the TikTok Marketing Partner Program

Vimeo (NASDAQ:VMEO), the world’s leading all-in-one video software solution, and TikTok, a leading destination for short-form mobile video, today announced a new partnership that integrates Vimeo’s powerful video tools with the TikTok platform. The partnership gives small and medium businesses (SMBs) everything they need to make effective video ads to engage customers while enabling them to take full advantage of Vimeo’s suite of video tools and the broad reach of the TikTok platform. In pre-release tests of the combined capabilities, participants saw up to 50% higher clickthrough rates compared to previous campaigns on other platforms and were able to double the number of videos they created in a short time span.

Vimeo is joining TikTok Marketing Partners, a group of vetted experts who create, implement, and measure TikTok ad campaigns. Vimeo is the first partner to be badged under TikTok’s all-new Creative Tools subcategory of Creative Partners, which helps brands produce creative assets that leverage TikTok’s best practices.

With this first-of-a-kind partnership between TikTok and a video software company, SMBs can now use Vimeo Create, an advanced AI-driven video production tool, to produce and publish ads directly into the TikTok Ad Manager in minutes. The companies also collaborated on developing custom video templates exclusively available in Vimeo Create, optimized for the TikTok platform.

Pre-Release Test Advertising

Ahead of the launch, Vimeo and TikTok invited small businesses to try Vimeo Create and advertise on TikTok for the first time. More than 85% of participants reported successful campaign results and plan to run additional TikTok campaigns. NaturalAnnie Essentials, a family-run, Bridgeport, CT-based soy candle company, saw a 5.5x increase in conversion rate within the first two weeks of the trial campaign when compared with other forms of online advertising.

“We’ve saved thousands of dollars, the stress of shipping candles to a production studio, and lots of headaches by using Vimeo for our TikTok ads,” said Annya White-Brown, CEO of NaturalAnnie Essentials. “Vimeo Create made it super easy— it was as simple as adding your assets to the templates to fit your brand. Now we create anywhere from 30-75 videos per month.”

TikTok gives small businesses opportunities to reach and attract wider communities where they spend their time today. However, the high level of user engagement on the platform creates a challenge for marketers who need to publish new content and ads with far more frequency than on other online channels. It’s recommended that businesses test new TikTok ad creative on a bi-weekly basis and that they post new organic TikTok videos multiple times a week – if not every day – to maximize their engagement.

“Vimeo and TikTok are solving one of the most significant pain points for SMBs in reaching customers — how to easily and affordably create professional-quality content at scale,” said Richard Bloom, SVP, Business Development, Vimeo. “We’re thrilled to be the first video creation platform to integrate with TikTok For Business and to expand the reach of Vimeo Create, so more businesses can engage even more customers online.”

“As small businesses recover and rebuild after a challenging year, TikTok is working on ways to make it easier to reach their community and grow their business,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Our partnership with Vimeo provides small businesses with simple, effective video tools that rival what the biggest brands in the world have access to — and they drive real results.”

Following the launch, Vimeo and TikTok plan to find more ways to join forces in helping every SMB succeed with video. This integration is available immediately to all Vimeo users.

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SBA Announces Entrepreneur, Investor, and Award-winning Entertainer Jennifer Lopez to Headline National Small Business Week Virtual Summit 2021

Author: admin
Categories: news,Small Business News

SBA Announces Entrepreneur, Investor, and Award-winning Entertainer Jennifer Lopez to Headline National Small Business Week Virtual Summit 2021

September 13, 2021, | Release Number 21-85

Contact U.S. Small Business Administration at Press_Office@sba.gov

WASHINGTON – The U.S. Small Business Administration today announced that Jennifer Lopez, entrepreneur, investor, award-winning singer, actress, dancer, and producer, will headline this year’s National Small Business Week (NSBW). Ms. Lopez will join SBA Administrator Isabella Casillas Guzman in “Pathways to Entrepreneurship: A Fireside Chat,” moderated by Maria Teresa Kumar, MSNBC contributor, to discuss entrepreneurship and engagement in this new economy.

“I’m excited that Jennifer Lopez is joining us to headline National Small Business Week to discuss her journey as a successful entrepreneur and share her thoughts about how we can help small businesses continue to power our nation’s economy,” said SBA Administrator Isabella Casillas Guzman. “As we celebrate Hispanic Heritage Month, we recognize that Latinx entrepreneurs are starting businesses at incredible rates and celebrate the diversity in our economy.  SBA is committed to ensuring all entrepreneurs have access to the capital, markets, and networks that they need to launch and grow. We are honored that Ms. Lopez is sharing her insights and shining a light on entrepreneurship to inspire the next generation of aspiring entrepreneurs to pursue their dreams of business ownership. With our small businesses leading the way, we can build our economy back better.”

In the Fireside Chat, SBA Administrator Guzman and Ms. Lopez will discuss pathways to entrepreneurship and the SBA’s initiatives and plans to support our small businesses impacted by COVID and new startups seeking to launch.

Ms. Lopez’s participation finalizes SBA’s full speaker line-up for National Small Business Week, including entrepreneur Mark Cuban, Chef José Andrés, White House Senior Advisor, and Director of the Office of Public Engagement Cedric Richmond, and other business and elected leaders.

Biography for Jennifer Lopez, Entrepreneur, Investor, and Entertainer:

Jennifer Lopez is an award-winning actress, producer, singer, entertainer, and businesswoman who has helped to build billion-dollar brands and has established herself in film, music, television, and business as one of the most influential artists in history.  As a fashion icon, entrepreneur, and philanthropist, Jennifer Lopez has been named to the TIME 100 list, Forbes’ “Most Powerful Celebrity,” and was the first to grace People Magazine’s cover for “Most Beautiful Woman in the World.” With a career spanning over two decades at the top of every field, Jennifer Lopez is cemented in history as a global icon and the ultimate multihyphenate.

National Small Business Week Virtual Summit (NSBW)

Administrator Guzman announced National Small Business Week 2021 in a news release last month. The free, three-day conference takes place in a virtual atrium and features a series of educational panels on best practices for small businesses to pivot and recover in a changing economy.   NSBW events this year provide a forum for business owners to get expert advice, learn new business strategies, connect with industry experts, and meet other business owners as they look to pivot and recover.

For more information about the National Small Business Week Virtual Summit, please visit http://www.sba.gov/NSBW.  All events are live-streamed and used the event hashtag #SmallBusinessWeek.

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Cosponsorship Authorization #21-21-C. SBA’s participation in this Cosponsored Activity is not an endorsement of the views, opinions, products or services of any Cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance, by contacting smallbusinessweek@sba.gov. SCORE is partially funded by SBA Cooperative Agreement No. SBAHQ-14-S-0001.

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About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit www.sba.gov.

Website Developers: Accularis Marketing Solutions     

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5 reasons you need a business plan

Author: admin
Categories: Small Business Management

5 reasons you need a business plan

By U.S. Small Business Administration Category: SBA News and Views

If you are starting a small business, there is no shortage of advice on the steps you should take: registering your business name, getting a Tax ID, deciding on a business structure, and applying for the needed permits and licenses. While these are all very important steps to take, a business plan will be central to how you start, grow and develop your business.

Here are 5 reasons why you need a business plan:

1. It will help you steer your business as you start and grow.

Think of a business plan as a GPS to get your business going. A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a GPS for how to structure, run, and grow your new business. It’s a way to think through and detail all the key elements of how your business will run.

2. It’s not as hard as you think.

A business plan is a written tool about your business that projects 3-5 years ahead and outlines the path your business intends to take to make money and grow revenue. Think of it as a living project for your business, and not as a one-time document. Break it down into mini-plans – one for sales and marketing, one for pricing, one for operations, and so on.

3. It will help you to reach business milestones.

A well-thought-out business plan helps you to step back and think objectively about the key elements of your business and informs your decision-making as you move forward. It is essential whether you need to secure a business loan or not. Keep in mind that the plan does not have to be like an encyclopedia and does not have to have all the answers.

4. It can help you get funding.

Business plans can help you get funding or bring on new business partners. Having one in place will help investors feel confident that they will see a return on their investment. Your business plan is the tool you will use to persuade others that working with you (or investing in your business) is a smart decision.

5. There’s no wrong way to write a business plan.

There is no right or wrong way to write a business plan. You can pick a plan format that works best for you. What’s important is that your business plan meets your needs. Most business plans fall into one of two common categories: traditional or lean startup.

Traditional business plans are more common, use a standard structure, and encourage you to go into detail in each section. Traditional plans tend to require more work upfront. Lean startup business plans are less common but still use a standard structure. They focus on summarizing only the most important points of the key elements of your plan. They can take as little as one hour to make and are typically just one page.

Because knowing where to start can be challenging, the SBA has tools to help make writing a business plan less intimidating and time-consuming. The SBA offers a Business Plan Tool that helps simplify the process. The tool consists of eight easy-to-follow steps to help create a well-prepared plan.

To learn more about putting your business plan together, go to the SBA’s Online Learning Center and take the self-paced course on How to Write a Business Plan. The course explains the importance of business planning, describes the components of a plan and provides access to resources and sample plans. You can also take a look at the SBA’s Business Planning Guide for more information and to view business plan templates.

If you want a more hands-on approach, you can get assistance from an SBA resource partner to help complete your business plan. Working with a mentor or counselor from SCORE, a Small Business Development Center or a Women’s Business Center can help with all aspects of starting, growing, or expanding your business.

Website Developers: Accularis Marketing Solutions     

https://www.accularis.com               856-793-9440

Host Platform: BlueHost.com

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