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Month: <span>September 2020</span>
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iPhone or iPad Apps alongside Windows 10 on Your PC and Chromebook

Author: NSantarone
Categories: Small Business Technology

iPhone or iPad Apps alongside Windows 10 on Your PC and Chromebook

The one complaint that I’ve heard from various individuals who use their computers for business is the various incompatible operating systems, the Mac OS/IOS, Windows 10, and Chrome. Fortunately, the producers of these different operating systems are working on ways for users to access them on various platforms.

The biggest problem seems to be that most business users have MS windows in their offices, they carry Apple iPhones and iPads with them. Unfortunately, you have different programs on your computers and mobile devices.   In a previous blog post, I explained how to download Microsoft products to your various Apple devises. It seems that Microsoft has reciprocated and now has apps for iCloud, which gives you access Mail, Contacts, Calendar, Photos, Notes, Reminders, iCloud Drive, as well as Pages, Numbers, and Keynote.  You now have the ability to use Apple Apps on your PC and Chromebook and as I mentioned a month ago you can download OneDrive and MS365 which are cloud-based programs on your iPhone and iPad.  

Set up iCloud for Windows  

(Instructions downloaded from https://support.apple.com/en-us/HT201391) 

1. Download iCloud for Windows on your PC.

Windows 10: Go to the Microsoft Store to download iCloud for Windows.

Earlier versions of Windows*: Download iCloud for Windows from apple.com.

If it doesn’t install automatically, go to File Explorer and open iCloud Setup.

2. Restart your computer.

3. Make sure iCloud for Windows is open. If it doesn’t open automatically, go to Start, open Apps or Programs, and open iCloud for Windows.

4. Enter your Apple ID to sign in to iCloud.

5. Choose the features and content that you want to keep up to date across your devices.

How to make your cheap Chromebook look and feel like a high-priced MacBook

Last week while searching the internet I found an interesting article on Macworld titled “How to make your cheap Chromebook look and feel like a high-priced MacBook.” I was able to take my $250.00 Chromebook and with adjustments such as creating an iCloud app on the Dock which is called a shelf on a Chromebook, and get direct access to all my Apple programs and files  . Also, to make it feel like a MacBook the trackpad scrolling can be reversed to match IOS used on Apple mobile devices.

It may not be a MacBook, but in addition to all the apps already mentioned in this article, you can access Apple Music and Apple TV subscriptions.  

If you would like more information about accessing iCloud, MS OneDrive, or Google Chrome from all your devices, please send me an email, and I will help you. nick@kbizbrokers.com.

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Old School Marketing Techniques

Author: NSantarone
Categories: Marketing

Old School Marketing Techniques

During a meeting recently I discussed with a business owner about possible ways of marketing his company. I sensed from our conversation that he was not fond of computers or the internet. Therefore, I did not suggest any digital marketing media such as websites, blogs, or social media. My suggestions were to use time-tested old school techniques that were effective before the internet and are still viable.  

Community Involvement….create a public persona

Get involved with the community by joining the Chamber of Commerce or Rotary. These organizations will help you get connected with the local community. You can participate in charity fundraising events, donate your time and services, or do public speaking engagements that demonstrate your expertise in your field.

Mail/eMail Marketing….promotional media

Mail/email marketing is a strategy to connect with customers and prospects. You can use mail/email to send out routine information like reminders, but you can also use mail/email to send out marketing materials such as newsletters 

Newsletters….drive sales

Newsletters are a means of keeping your customers informed. Your weekly newsletter may include news articles, current trends in your industry, to special offers with limited time. People tend to be influenced into making purchases when there is a deadline. Giving out tips is a technique of reassuring customers that you care about their well-being, even when they don’t currently patronize your business. Weekly newsletters create familiarity with your company and, build trust. The newsletter can be the helm that steers your customer to your company’s website and social media sites. 

Attending Fairs….meet and greet

Attending community, and small business fairs will create public awareness of your business. This gives potential new customers a chance to sample your products and services. It could be something as simple as a product sample or service demonstration.  

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