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The Future is Streaming Video Marketing

The Future is Streaming Video Marketing

The trends in online marketing have consistently shown growth in using promotional video for both B2C and B2B marketing. Approximately 90% of all information processed by our brains is visual. It is easier for consumers to digest and retain visual information rather than text material. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)

The most successful videos are those that are easy to understand and are direct to the point. Before creating a video determine who is your target demographic and what is your message. Videos that are generalized for multiple demographics are less effective.

Once you have a series of videos you can use them in a plethora of channels to be viewed by potential buyers. For starters you can place videos on your company’s landing page this gives customers and prospects a clearer reason to purchase your products or services. You can greet the viewer and introduce your organization establish confidence and explain why they should do business with you. Other videos can demonstrate your products, testimonials by satisfied customers, and promotional advertising. The biggest and most effective social media channels are YouTube, Facebook, Twitter, Instagram, Tik-Tok, and LinkedIn.

Small business owners have two options when implementing a marketing video strategy, they can hire an outside firm to produce the video which you can find online.

If you choose to create your own videos using the technology now available read my blog article Marketing Your Business With Video 02/15/2 < >. This posting will give you an overview of how to produce a video on your own. Prior to joining Keystone Business Brokers, I was a member of the business faculty at Penn State University where I taught marketing. Students taking the Advertising and Sales Promotion Management course were required to produce a promotional video for a local business in the Abington PA area. Below are examples of some of the projects that the students created. Remember these were not art or creative students, but marketing management students. With basic simple software tools, they were able to create these advertising videos and you can too.

Our Family Cafe. >

Attractive Properties.  < > 

Foster’s Plumbing, Heating & Cooling  < >

By 2022 it is estimated that 82% of all internet traffic will come from video streaming. Will you be ready?


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