A Streamlined B2B Advertising Strategy for Small Business

A Streamlined B2B Advertising Strategy for Small Business

The average entrepreneur is knowledgeable about their specific services and products that they offer for sale. They are usually out of their area of expertise when it comes to promoting their businesses. This article limits using the many types of advertising media and focusing on the three most productive.

The first step in creating an effective marketing strategy is building a company website. This site should describe your company’s location, the product line, and the benefits offered to the client. If you’re not skilled with websites you can hire a consulting firm to set up your site.

When the website is operational the next step is to establish a presence on social media. Social media is a vehicle to create awareness of your brand, and bring prospects to your website. Once a prospect views your site and learns about your company and its offerings you have a potential customer.

The internet offers a plethora of social media platforms, but be selective, and concentrate on just a few. For the B2B marketplace, I recommend the following three promotional tactics LinkedIn, Twitter, and Direct-Mail.

1. LinkedIn < https://business.linkedin.com/grow >

LinkedIn is without a doubt the best platform for small businesses to connect with other businesses both large and small. This provider offers you the ability to direct your message to the targeted geographic location, industry, and demographic.

2.Twitter < https://business.twitter.com/en/advertising.html >

Once you develop a following on LinkedIn you can create a list on Twitter and develop relationships with prospective customers. Twitter allows you to make frequent short announcements about new promotions and updates to your brand.

3. Direct Mail < https://www.businessnewsdaily.com/15776-direct-mail-marketing-guide-for-small-businesses.html >

Similar to Twitter this medium also gives the sender the ability to communicate directly with customers and prospects, but direct mail allows the sender to transmit more detailed promotional material. This would include eye-catching color graphics, special offers, and more product information.

This article is a brief outline of a lean strategy that most small businesses can pursue. For more details click on the website links in this article.

Website Creation by ACCULARIS < https://www.accularis.com >

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