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Will Coronavirus Drive Permanent Shifts in Shopping Behavior?

By: US Chamber of Commerce

Will Coronavirus Drive Permanent Shifts in Shopping Behavior?
More online grocery orders, more buying in bulk, and more virtual store experiences are some of the likely changes.
By: Joan Verdon, Contributor

Grocery delivery platforms like Instacart are seeing dramatic spikes in sales from customers, many of whom are trying online grocery shopping for the first time. — Instacart
Retailers will be feeling the impact of the coronavirus crisis long after the quarantines, store closings, and social distancing rules have ended.
It is likely to create permanent shifts in consumer behavior that retailers need to start preparing for, experts told CO—.
Americans will change how and where they shop, and retailers will change how they interact with customers and how they plan for future pandemics. Here’s what retailers can expect:

An accelerated shift from stores to e-commerce, particularly in grocery
E-commerce sales, in general, are expected to surge, as shoppers stay home during the crisis, but grocery sales are where the biggest long-term impact could occur.
Grocery delivery platforms such as Instacart, Walmart Grocery, and Shipt are seeing dramatic spikes in sales, much of which likely is driven by new customers who are trying online grocery shopping for the first time, Keith Anderson, senior vice president of strategy and insights for e-commerce performance analytics company Profitero, told CO—.
“It could be a new population is being incentivized or encouraged to try shopping this way,” Anderson said.
Those first-time online grocery buyers have a high probability of converting to that way of shopping permanently.
“If you go to the trouble of loading your 20 or 30 items on any online grocery site, the likelihood that in a couple of weeks you’ll come back and order most of those things again is pretty high,” Anderson said. “So, when you look at the shift in consumption for that household, it really moves a lot of volume from brick and mortar to ordering online.”
“This really should be a strong signal for many to be better prepared should something similar happen [in the future].”
Ronen Lazar, CEO, and co-founder of INTURN

Coronavirus is introducing a new generation of shoppers to stock-up and buy-in-bulk shopping
Before, Gen Z and millennial consumers, who came of age with online shopping, were accustomed to getting anything they needed delivering to their homes within a day or two. They never needed to stock up in advance because they could get everything they needed, on-demand.
Now, even Amazon is telling them it could take two weeks or more to get a roll of toilet paper delivered, and, like their older generational cohorts who recall the brick-and-mortar-only shopping era, they are spending entire days searching sold out stores for it and other supplies.
Warehouse club Costco has already seen a coronavirus-related surge. Sales were up 13.8% year-over-year in February, the company reported in its second-quarter earnings release.

Retailers also will move away from on-demand buying
A surge in consumer demand isn’t the only reason shoppers are seeing so many empty shelves in the toilet paper and disinfectant aisles. Retailers, like millennial shoppers, have also grown accustomed to getting inventory they need on-demand from manufacturers.
Retailers have moved to keep far less inventory in stock, and manufacturers, who also are afraid of ending up with too much excess inventory on hand, are producing goods on more of an as-needed schedule, Ronen Lazar, CEO, and co-founder of INTURN, told CO—. INTURN is a New York-based enterprise solutions platform that lets manufacturers track and sell excess inventory.
The current crisis, Lazar said, highlights the need for retailers and manufacturers to improve their digital supply chain operations to better balance the desire for lean inventories with the need to be ready for surges in demand. “This really should be a strong signal for many to be better prepared should something similar happen [in the future],” he said.

Retailers will rethink in-store experiences
Joe Pine, author of “The Experience Economy,” told CO— he believes consumers will return to stores, malls, and social gathering places after the crisis passes. However, the crisis will make retailers look for more ways to deliver virtual experiences, and to interact with shoppers online, rather than focusing primarily on drawing crowds to their stores.
He expects stores will invest in virtual experiences like in-store demonstrations that can be viewed online or virtual salespeople who can engage with shoppers.
“Even if it dies down more quickly than expected, they’re going to recognize we have to be ready for the next thing,” Pine said.

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Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs

By U.S Chamber of Commerce https://www.uschamber.com/co/start/strategy/federal-small-business-stimulus-aid-programs-guide

Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs
A breakdown of all the federal programs and aid for small business coronavirus assistance.
Three separate packages approved by Congress and signed by President Trump over the past weeks combined offer a variety of assistance to businesses. Here’s a breakdown of what’s in those packages and how your business can take advantage of these relief efforts. We will continue to update this story as we obtain more information.

Coronavirus Preparedness and Response Supplemental Appropriations Act         https://www.congress.gov/bill/116th-congress/house-bill/6074
What is it?
Signed into law on March 6, The Coronavirus Preparedness and Response Supplemental Appropriations Act provides $8.3 billion in emergency funding for federal agencies to respond to the coronavirus outbreak, enabling the U.S. Small Business Administration to offer $7 billion in disaster assistance loans to small businesses impacted by COVID-19.

What does it mean for small businesses?
The SBA is offering designated states and territories low-interest federal disaster loans to small businesses suffering substantial economic harm as a result of the coronavirus.

These loans may be used by small businesses to pay fixed debts, payroll, accounts payable and additional bills that can’t be paid because of COVID-19’s impact. The interest rate is 3.75% for small businesses without other available means of credit. The interest rate for non-profits is 2.75%. Businesses with a credit available elsewhere are not eligible.
The SBA loans come with long-term repayments, up to a maximum of 30 years, in an effort to keep payments affordable. Loan terms are determined on a case-by-case basis, according to individual borrower’s ability to repay.
The SBA has amended its disaster loan criteria to help borrowers still paying back SBA loans from previous disasters. By making this change, deferments through December 31, 2020, will be automatic. Hence, borrowers of home and business disaster loans do not have to contact SBA to request a deferment.

Where can I learn more?
You can apply for an SBA Economic Injury Disaster Loan here.       https://www.sba.gov/disaster-assistance/coronavirus-covid-19#/
Read our full story on SBA Disaster Assistance Loans.                        https://www.uschamber.com/co/run/business-financing/sba-disaster-assistance-loans-guide
SCORE is offering assistance in filling out SBA loan applications     https://www.score.org/coronavirus
Small Business Development Centers are also offering assistance    https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/
For everything, you need to know about applying for a small business loan, see the U.S. Chamber’s Small Business Loan Guide.                https://www.uschamber.com/sites/default/files/023595_comm_corona_virus_smallbiz_loan_final.pdf

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SCORE eNews | April 2020

The following post is from the SCORE website.

 SCORE eNews
April 2020

Greetings! During these unprecedented times, SCORE is here for you. View our resources in this month’s issue to help your business during the COVID-19 crisis.

Plus, in honor of National Volunteer Month, we celebrate our volunteers who help make our work possible. We invite you to volunteer and aid our mission to foster vibrant small business communities.

While you may be facing uncertainty, there is one thing you can be certain of SCORE is here for you.

More than ever, challenging times call for trusted business guidance and resources. We offer practical advice and insightful tips based on years of experience.
Remote Mentoring
Our expert mentors offer free, personalized assistance to address the current crisis to help you adapt your business. Remote mentoring services are available via phone, email, video, and chat. Find a mentor today.
Local Chapter Workshops and Events
We continue to offer SCORE LIVE webinars and online workshops. In-person local chapter workshops may be hosted online or postponed. Please check with your local chapter for updates.
Please join us for these upcoming LIVE webinars on your coronavirus-related concerns.   https://www.score.org/content/take-workshop

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Post-Production Stage 3 (Editing)

Post-Production Stage 3 (Editing)

In this week’s installment of producing a promotional video, we will go over the techniques of editing the photos, the optional video clips and creating a slideshow promotional video. If you haven’t read the previous posts of this serialized tutorial, please read blog posts dated March 16, 2020, Video Marketing for Small Business, March 22, 2020, Pre-Production and March 29,2020 Production (Shooting Images).

The shooting is complete, and you’ve got some great images. Now the trick is assembling your shots into a coherent message that will bring you more customers. In this segment, we will explain how to take all the hard work you’ve done and mold it into a great promotional slideshow video.

Editing your commercial can seem like a daunting task when you begin. With tons of footage and a simple script, the first step is to organize your clips. If you’re using a removable media based camera, you can copy the files onto your computer, watch each image, and rename the files. Remember to use the shot log as a reference to help speed up the process.

Give the names of the images that represent the shots so that you can find them easily when you’re editing. Also, note the best shots as you review them. You may find that what you thought was your best take during shooting might have a customer looking directly into the lens or a bump in your camera move. Remember to choose the shots that best represent your business or product.

Many commercials have a narrator giving information that re-enforces the visual message that your footage and graphics are conveying. This narration is called a Voice-over or V.O. Whether you’re doing the voice-over yourself, using a local personality, or an online voice-over service, It’s important that the tone of your voice-over matches the commercial. You don’t want a monster truck voice-over on a relaxing spa commercial.

When it comes to choosing music, you’ll need to make sure to secure the rights to whatever you choose. Using popular music in a promotional video without it is illegal and could potentially put you at risk for big trouble, followed by big fines.

Finally, be sure to select music that matches the mood and tone of the spot you’ve created. This becomes even more important if the spot doesn’t contain a voice-over and relies solely on music. Once you’ve got your voice-over and music ready, you can finally start editing the footage.

Typically, you can create the initial cut using your footage, and then add any supporting graphics that you need. Remember that with local commercials, the viewer needs to know where the business is, and how to contact them, so be sure to include information such as the address, phone number, and website in your spot.

Once the footage and graphics are looking good, you can easily create many sound effects on your own. The real trick is balancing the voice over, music and so they don’t interfere with each other. When in doubt, just make sure that the message of the commercial isn’t getting trampled on by guitars and swoosh sounds. So, you’ve got the perfect blend of footage, graphics, and the concept you thought up is now a tangible piece of finished work.

After reading this information you may feel that you don’t have the skills necessary to edit. Do not fret, with modern computer technology there are apps and programs that do the editing for you and give you the recommended editors to make this easy for the non-photographer/videographer.

Starting with editing your images with Photolemur – https://photolemur.com
One-button automatic photo utility for Mac and Windows that perfect your photos using artificial intelligence, smart tech and a bit of magic. Estimated cost $30.00
Youtube: https://youtu.be/4gg2_GL5SDE        Video 59 seconds                                                                                                                                                                                                                                                                                                The online video editor is Animoto – Animoto.com

You can create impressive videos in minutes with this drag-and-drop video maker. No video editing experience necessary. Free trial.
Youtube https://youtu.be/s2Sl4Xb8qzU                    Video 27 seconds

Good luck with this project and if you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
                                                  Nick Santarone, Marketing Director, nick@kbizbrokers.com