Old School Marketing Techniques
During a meeting recently I discussed with a business owner about possible ways of marketing his company. I sensed from our conversation that he was not fond of computers or the internet. Therefore, I did not suggest any digital marketing media such as websites, blogs, or social media. My suggestions were to use time-tested old school techniques that were effective before the internet and are still viable.
Community Involvement….create a public persona
Get involved with the community by joining the Chamber of Commerce or Rotary. These organizations will help you get connected with the local community. You can participate in charity fundraising events, donate your time and services, or do public speaking engagements that demonstrate your expertise in your field.
Mail/eMail Marketing….promotional media
Mail/email marketing is a strategy to connect with customers and prospects. You can use mail/email to send out routine information like reminders, but you can also use mail/email to send out marketing materials such as newsletters
Newsletters….drive sales
Newsletters are a means of keeping your customers informed. Your weekly newsletter may include news articles, current trends in your industry, to special offers with limited time. People tend to be influenced into making purchases when there is a deadline. Giving out tips is a technique of reassuring customers that you care about their well-being, even when they don’t currently patronize your business. Weekly newsletters create familiarity with your company and, build trust. The newsletter can be the helm that steers your customer to your company’s website and social media sites.
Attending Fairs….meet and greet
Attending community, and small business fairs will create public awareness of your business. This gives potential new customers a chance to sample your products and services. It could be something as simple as a product sample or service demonstration.
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