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Critical Data Protection Tips to Keep Your Customers Safe

We have a guest writer Poppy Williams who is a blog writer for Realtyspace

(http://realtyspace.codefactory47.com)

Keystone Business Brokers can help you find the perfect business or commercial property for your needs. Contact us at (866) 744-0720.

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Photo via Pexels

Critical Data Protection Tips to Keep Your Customers Safe

Is your business at risk of a data breach? Small businesses are more vulnerable to security breaches than their bigger counterparts. Because small businesses often lack the resources to combat security issues, hackers and identity thieves get away with these crimes far too often. Sadly, a customer data breach could spell the end of your small business. 

Whether your business is the victim of a major cyberattack or a few sensitive documents are stolen out of your recycling bins, a data breach can destroy your reputation, provoke lawsuits, and generate punitive fines. But fear not — here are some great tips from Keystone Business Brokers to keep your customer data safe!

Don’t Neglect Physical Document Security

In the digital age, people have become preoccupied with digital security — and rightly so! Every smartphone, tablet, computer, server, and Wi-Fi connection can give hackers a point-of-entry into your business. But Accusoft notes that it’s easy to overlook the physical security of sensitive data, like those paper records you keep in a filing cabinet in the corner of your office. 

There are a number of steps you can take to ensure your physical documents are kept secure. First, restrict access to paper files with locked cabinets and storerooms. When printing sensitive documents, retrieve your papers immediately and clear the printer archives regularly. It’s also a good idea to establish a policy for how long your documents are kept.

Shredding documents you no longer need is one of the best ways to reduce the risk that someone will mistakenly or deliberately come across them. It’s best practice to destroy all paper documents as soon as they become unnecessary. Instead of wasting valuable time tackling this mundane task yourself, consider outsourcing. 

Secure Your Digital Presence

Your business’ online security is just as important as your offline security. However, protecting your digital presence is a lot more complicated than securing and shredding physical documents. This is why many business owners solicit help from cybersecurity professionals. Whether you’re looking for someone to assess your digital security strategy or you need help complying with legal data protection regulations, talking to a professional is your best bet. 

Beyond this, make sure you take the basic steps to secure your business online. Avast recommends creating strong, unique passwords for each and every account you own and enabling multi-factor authentication whenever possible. It’s also important to encrypt your customer data, especially when it comes to payment information.

Safeguard Your Devices

All of your personal and business devices can offer hackers a doorway into your sensitive data. Be sure to protect all of your devices — smartphones and Wi-Fi routers included — to prevent hackers from gaining unauthorized access. Lifewire suggests that one way to do this is to enable the firewall on your Wi-Fi router and computer. Next, install antivirus software on all of your devices to continuously scan for and stop real-time threats, and keep it updated. Hackers can also gain access to your devices through phishing emails, so make sure you and your employees know how to spot and avoid these.

Get Schooled

As a leader you know the importance of getting as much information as possible when it comes to securing data and business systems. To understand the nuts and bolts of cybersecurity and other areas of IT, consider taking online courses from a reputable and accredited school like Western Governors University, which offers IT degrees. Areas of study include data analytics and cybersecurity, and some programs offer specialized degrees such as cloud computing, as well as cross-discipline degrees such as an MBA in IT management. The great thing about learning online is that you can do so at your own pace and at your own place, allowing you to continue working your own schedule.

Protecting your customer data should be your top priority. After all, data is an incredibly valuable asset that can help you improve your products, maximize your profits, and boost your customer satisfaction. If that data is compromised in any way, you could be facing some serious consequences. Stay on top of data security to protect the longevity of your business. 

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Do You Really Need a Website?

The following post was copied from The Hartford’s website, Business Owners Playbook.  

https://www.thehartford.com/business-insurance/strategy/building-website/10-reasons-need-website.   

Do You Really Need a Website?

The answer is yes. There aren’t many businesses that can survive without a Web presence and there’s no reason not to have a website. Your company’s website can be a highly effective marketing tool that can be very cost-efficient. There are quite a few benefits and very little downsides.

 

Ten Things Your Website Can Do (for Starters)

There are many things you can do with your website, here are 10  good starting points:

 

  1. Create a presence. Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.
  2. Help build trust. New clients and prospects might want to know about your business history, your expertise, and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.
  3. Get listed on search engines. Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant keywords. This can be an important gateway to expanding your business.
  4. Point of contact. Your website provides customers an easy way to contact you and learn more about your products, services, and business.
  5. Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz about your biz. Establish your presence on Facebook, Google+, LinkedIn, and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.
  6. Sell products. If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.
  7. Share the latest news. Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant, and timely information draw users back more often.
  8. Blog. Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business  or to your customers
  9. Learn about customers. Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better.
  10. Customer convenience. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

Common Concerns and Questions About Small Business Websites

It’s natural to have questions and concerns about setting up a website. Cost is a common one. Beyond an up-front fee to design the website, the ongoing costs can be minimal. And considering the long-term benefits, a website will provide, the cost to design a good website should be well worth it.

 

Other concerns often relate to a business not being web-oriented or that it wouldn’t sell goods online. The answer to these concerns is that a business website can provide so many more benefits. Establishing trust, strengthening your brand, forging better customer relations, and informing a wider group of people about your business’s capabilities are all key benefits.

 

Another common concern is that you don’t have much content to add for frequent updates or you don’t have time to blog. The short answer is that you don’t need to. Sure, more activity and frequently refreshed content can generate more interest, but any Web presence is probably better than none. Once you have a basic website, you can always add to it, as your business and resources grow.

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SBA Programs – Scams and Fraud Alerts

SBA Programs – Scams and Fraud Alerts


Beware of Scams and Fraud Schemes

The Office of Inspector General recognizes that we are facing unprecedented times and is alerting the public about potential fraud schemes related to economic stimulus programs offered by the U.S. Small Business Administration in response to the Novel Coronavirus Pandemic (COVID-19).  The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest financial assistance bill to date, includes provisions to help small businesses. Fraudsters have already begun targeting small business owners during these economically difficult times.  Be on the lookout for grant fraud, loan fraud, and phishing.

Scams and Fraud Schemes

Grants

  • SBA only communicates from email addresses ending in @sba.gov. If you are proactively contacted by someone claiming to be from the SBA, who is not using an official SBA email address, suspect fraud.

Loans

  • If you are contacted by someone promising to get approval of an SBA loan, but requires any payment up front or offers a high interest bridge loan in the interim, suspect fraud.
  • SBA limits the fees a broker can charge a borrower to 3% for loans $50,000 or less and 2% for loans $50,000 to $1,000,000 with an additional ¼% on amounts over $1,000,000.  Any attempt to charge more than these fees is inappropriate.
  • If you have a question about getting a SBA disaster loan, call 800-659-2955 or send an email to disastercustomerservice@sba.gov.
  • If you have questions about other SBA lending products, call SBA’s Answer Desk at 800-827-5722 or send an email to answerdesk@sba.gov.

Phishing

  • If you are in the process of applying for an SBA loan and receive email correspondence asking for PII, ensure that the referenced application number is consistent with the actual application number.
  • Look out for phishing attacks/scams utilizing the SBA logo.  These may be attempts to obtain your personally identifiable information (PII),to obtain personal banking access, or to install ransomware/malware on your computer.
  • Any email communication from SBA will come from accounts ending with sba.gov.
  • The presence of an SBA logo on a webpage does not guaranty the information is accurate or endorsed by SBA.  Please cross-reference any information you receive with information available at www.sba.gov.

 

Report Fraud

Report any suspected fraud to OIG’s Hotline at 800-767-0385 or online at, https://www.sba.gov/about-sba/oversight-advocacy/office-inspector-general/office-inspector-general-hotline.

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Side Gigs Offer Opportunities to Teachers Whether Supplementing Income or Pursuing a Passion

This article is written by a guest blogger Joyce Wilson of TeacherSpark.org. 

Side Gigs Offer Opportunities to Teachers Whether Supplementing Income or Pursuing a Passion

Are you looking for ways to add to your income without giving up your teaching career? Or, maybe you have a hobby you would like to further explore? Side gigs can be the answer! Need some ideas? Read on for some suggestions on side gigs and for a quick tip on how you can make bookkeeping easier for your business.

Starting an LLC Is As Easy as 1-2-3!

Putting together an LLC is a smart move for the up and coming sole proprietorship or startup. Not only do you gain corporate level protection, but you will also have the flexibility to choose the best tax adjustments to fit your situation. An LLC can be taxed as a sole proprietorship, s corp, c corp, and even a multi-owner partnership. The added flexibility means that an LLC is often the best route for small companies of 1 up to 100 people. The best part is, most LLC’s can be set up in about 5 steps.

Coach or Tutor

You already have expertise in sharing knowledge and helping people grow, so one suggestion is to turn that ability into a side hustle. For example, you can coach people with job hunting, offering advice on how to better interview or to capitalize on their experiences and talents. Or, perhaps you can focus on a subject you enjoy and help others polish it. Some experts note you can make more with advanced and specialized subjects; for instance, if you’re savvy with physics or calculus, you can bring in a tidy sum.  

Consultant

Instead of working one-on-one with someone, working as a consultant allows you to provide expertise to a broader group of people. Consider your experience and specialized knowledge and look for how you can offer those abilities on a corporate scale.

Selling Crafts

Do you have a hobby doing something creative? Maybe it’s time to make money with it. Whether you love woodworking, making soaps from goat milk, or creating felted wool slippers, there is a market for it. 

Handyman

Any homeowner can tell you there is always something breaking, so if you have a knack for putting things back together or making new installations, consider doing it as a side gig. It’s a lucrative option that made Time’s list of the highest paying side hustles.

Dog Walker

Do you love man’s best friend? Put that pleasure to work and get a little exercise while you’re at it. Some professionals suggest engaging through an online platform to help develop a customer base quickly, and as a bonus, some platforms provide liability insurance.

Rent a Room

Many people have an extra bedroom going to waste, or maybe you no longer need a home office thanks to electronic recordkeeping and smaller personal computers. Turn that spare room into a moneymaker! Offering it to paying guests is an easy way to pad your pockets.  

Personal Shopper

If selecting the best gifts and making smart spending choices is your thing, you could get paid to do the shopping for those who either hate doing it or are just too busy. It’s an opportunity to make money and engage in retail therapy!

Disc Jockey

If you’re great with a microphone and have a talent for putting together terrific music combinations, consider being a disc jockey. You can hit the wedding and party season full force while entertaining people and watching them have a great time!

Freelancing

Whether you can organize a schedule like nobody’s business, have a knack for numbers, or can throw together great graphic designs, Inc. notes that freelancing is a top option. There is a cornucopia of job boards and websites to help you find the perfect fit.

Caregiver

Do you love little ones or enjoy the wisdom of older folks? Becoming a nanny or caregiver could be a great match for your interests. According to Balance Careers, you can either fly solo or engage clients through a service.  

Driver

Whether you provide wheels for people’s morning commute or make deliveries of goods, driving can be a great side gig. You need a reliable vehicle and will do best if you know your way around the local area. It’s a great way to have your car earn its keep!  

Easy Bookkeeping

While working a side gig, it’s crucial that you manage your finances. Instead of buying expensive software or working with an accountant, you could consider using a free invoice app to help you manage your business finances, alleviating any bookkeeping headaches while keeping you abreast of sales, invoicing, inventory, and communication with customers.

Many side gigs are easy to get, offer great flexibility, and help you financially while feeding an interest or passion. You can take advantage of your off time and then maintaining your gig throughout the school year. Chances are you have skills and abilities you’ll not only enjoy using, but they will also help you to prosper!  

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U.S. Department of Commerce Announces Availability of $1.5 Billion in CARES Act Funds to Aid Communities Impacted by the Coronavirus Pandemic Investing in communities and workers

U.S. Department of Commerce Announces Availability of $1.5 Billion in CARES Act Funds to Aid Communities Impacted by the Coronavirus Pandemic
Investing in communities and workers
FOR IMMEDIATE RELEASE
Thursday, May 7, 2020
Office of Public Affairs
(202) 482-4883
publicaffairs@doc.gov

U.S. Secretary of Commerce Wilbur Ross today announced that the Department’s Economic Development Administration (EDA) is now accepting applications from eligible grantees for  Coronavirus Aid, Relief, and Economic Security Act (CARES Act) supplemental funds (EDA CARES Act Recovery Assistance) intended to help communities prevent, prepare for, and respond to coronavirus.
“President Trump is working tirelessly to make sure Americans stay safe during this crisis and that our economy is loaded to spring back when this global scourge recedes,” said Commerce Secretary Wilbur Ross. “EDA CARES Act Recovery Assistance funds will support the long-term recovery of communities across the nation that have been impacted by the coronavirus pandemic.”
“EDA’s CARES Act Recovery Assistance is designed to provide a wide range of financial assistance to communities and regions as they respond to and recover from the impacts of this pandemic,” said Dana Gartzke, Performing the Delegated Duties of the Assistant Secretary of Commerce for Economic Development. “We intend to deploy our CARES Act funding as quickly, effectively, and efficiently as possible, and in a manner that meets the needs of our  communities.”

On March 27, 2020, President Donald J. Trump signed the $2 trillion CARES Act into law. The CARES Act provides EDA with $1.5 billion of which $1.467 billion is available for grantmaking. The remaining funds will be transferred to cover salaries and expenses and oversight activities.
The Secretary’s announcement comes as EDA has published an Addendum to its Fiscal Year 2020 Public Works and Economic Adjustment Assistance Notice of Funding Opportunity (FY20 PWEAA NOFO) making the funds available.

Under this announcement, EDA will make CARES Act Recovery Assistance grants under the authority of its Economic Adjustment Assistance (EAA) program, which is intended to be flexible and responsive to the economic development needs and priorities of local and regional stakeholders.
EDA CARES Act Recovery Assistance investments will support a wide range of non-construction and construction activities, including Revolving Loan Funds, in regions across the country experiencing severe economic dislocations brought about by the coronavirus pandemic.
Examples of projects that EDA may fund through its CARES Act Recovery Assistance include economic recovery planning and preparing technical assistance strategies to address economic dislocations caused by the coronavirus pandemic, preparing or updating resiliency plans to respond to future pandemics, implementing entrepreneurial support programs to diversify economies, and constructing public works and facilities that will support economic recovery, including the deployment of broadband for purposes including supporting telehealth and remote learning for job skills.

 

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How to Access Stimulus Funding for Your Small Business

From: US Chamber of Commerce website
How to Access Stimulus Funding for Your Small Business
In March Congress passed the $2 trillion-dollar Coronavirus Aid, Relief, and Economic Security (CARES) Act, a stimulus package that includes several programs aimed at small businesses impacted by the COVID-19 outbreak.

Demand for the popular Paycheck Protection Program (PPP)< https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/ >paycheck-protection-program has been massive since the application window opened on April 3. The original $349 billion allocated for the PPP ran out in mid-April. On April 24, Congress passed legislation to replenish funds for small business loan programs.

What’s New: The newest legislation will allocate another $310 billion to the PPP and an additional $10 billion to the Economic Injury Disaster Loan (EIDL) grant program. The bill also includes $60 billion for other economic disaster loans for small businesses, with half of that amount reserved for community financial institutions and smaller banks and credit unions.

Wondering what new programs you should apply for? Unsure how to apply? Read on.

What Loan Program Should I Use?
Although the PPP has been the most popular loan program for small businesses, it may not be the right solution for every business. Be sure to check out other loan options from the Small Business Administration (SBA), other federal loan programs, and organizations and companies providing grant money.
Here are some new federal programs aimed at helping businesses impacted by coronavirus:

Paycheck Protection Program (PPP): This has been the most popular option for small business owners. It’s a loan, that can become a grant if certain requirements are met. It was designed to help businesses keep their employees on the payroll.

Details: Interest is to be no more than 4% and the amount applicants receive is based on a calculation of average monthly payroll cost multiplied by 2.5, to cover two and a half months of payroll (including healthcare costs and paid sick leave) with a maximum loan amount of $10 million.
Who is Eligible? Small businesses, 501 c3 nonprofits with fewer than 500 employees, certain veterans organizations, sole proprietors, the self-employed, individual contractors.

Ready to Apply? If you are a small business owner this step-by-step guide < https://www.uschamber.com/report/guide-small-business-covid-19-emergency-loans > will walk you through the process. If you are an independent contractor or sole proprietor use this guide < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >. If you are a nonprofit use this guide <https://www.uschamberfoundation.org/reports/coronavirus-emergency-loans-guide-and-checklist-small-businesses-and-nonprofits >.
Economic Injury Disaster Loans (EIDL): The CARES Act expanded the SBA’s long-standing EIDL program, which assists businesses, renters, and homeowners in regions affected by declared disasters.
Details: The SBA will provide initial EIDL loan disbursements of up to $15,000, in addition to a grant of up to $10,000 that does not have to be paid back if used on certain expenses. However, if a small business owner gets both an EIDL grant and a PPP loan, the forgiveness of the PPP loan would be reduced by the amount of the grant.
Who is Eligible? Businesses with fewer than 500 employees; cooperatives, ESOPs, and tribal small businesses with fewer than 500 employees; sole proprietors; independent contractors; and most private nonprofits.
Ready to Apply? If you are a small business owner contact the U.S. Chamber of Commerce and will walk you through the process. If you are an independent contractor or sole proprietor  < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >.
Other New Federal Programs: In addition to loan programs, the CARES Act also expanded paid sick and family leave requirements and enacted a tax credit to provide further assistance to businesses.
Temporary Paid Leave and Family Medical Leave: The Families First Coronavirus Response Act created new temporary paid sick leave and paid Family and Medical Leave Act (FMLA) programs that are 100% reimbursable by the federal government. Check requirements, eligibility, and exemptions using this guide < https://www.uschamber.com/report/guide-coronavirus-paid-leave-programs >.
Employee Retention Tax Credit: A 50% tax credit for the first $10,000 of compensation, including the employer portion of health benefits, for each eligible employee. Check eligibility and calculate your tax credit using this guide < https://www.uschamber.com/report/guide-the-employee-retention-tax-credit >.

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Will Coronavirus Drive Permanent Shifts in Shopping Behavior?

By: US Chamber of Commerce

Will Coronavirus Drive Permanent Shifts in Shopping Behavior?
More online grocery orders, more buying in bulk, and more virtual store experiences are some of the likely changes.
By: Joan Verdon, Contributor

Grocery delivery platforms like Instacart are seeing dramatic spikes in sales from customers, many of whom are trying online grocery shopping for the first time. — Instacart
Retailers will be feeling the impact of the coronavirus crisis long after the quarantines, store closings, and social distancing rules have ended.
It is likely to create permanent shifts in consumer behavior that retailers need to start preparing for, experts told CO—.
Americans will change how and where they shop, and retailers will change how they interact with customers and how they plan for future pandemics. Here’s what retailers can expect:

An accelerated shift from stores to e-commerce, particularly in grocery
E-commerce sales, in general, are expected to surge, as shoppers stay home during the crisis, but grocery sales are where the biggest long-term impact could occur.
Grocery delivery platforms such as Instacart, Walmart Grocery, and Shipt are seeing dramatic spikes in sales, much of which likely is driven by new customers who are trying online grocery shopping for the first time, Keith Anderson, senior vice president of strategy and insights for e-commerce performance analytics company Profitero, told CO—.
“It could be a new population is being incentivized or encouraged to try shopping this way,” Anderson said.
Those first-time online grocery buyers have a high probability of converting to that way of shopping permanently.
“If you go to the trouble of loading your 20 or 30 items on any online grocery site, the likelihood that in a couple of weeks you’ll come back and order most of those things again is pretty high,” Anderson said. “So, when you look at the shift in consumption for that household, it really moves a lot of volume from brick and mortar to ordering online.”
“This really should be a strong signal for many to be better prepared should something similar happen [in the future].”
Ronen Lazar, CEO, and co-founder of INTURN

Coronavirus is introducing a new generation of shoppers to stock-up and buy-in-bulk shopping
Before, Gen Z and millennial consumers, who came of age with online shopping, were accustomed to getting anything they needed delivering to their homes within a day or two. They never needed to stock up in advance because they could get everything they needed, on-demand.
Now, even Amazon is telling them it could take two weeks or more to get a roll of toilet paper delivered, and, like their older generational cohorts who recall the brick-and-mortar-only shopping era, they are spending entire days searching sold out stores for it and other supplies.
Warehouse club Costco has already seen a coronavirus-related surge. Sales were up 13.8% year-over-year in February, the company reported in its second-quarter earnings release.

Retailers also will move away from on-demand buying
A surge in consumer demand isn’t the only reason shoppers are seeing so many empty shelves in the toilet paper and disinfectant aisles. Retailers, like millennial shoppers, have also grown accustomed to getting inventory they need on-demand from manufacturers.
Retailers have moved to keep far less inventory in stock, and manufacturers, who also are afraid of ending up with too much excess inventory on hand, are producing goods on more of an as-needed schedule, Ronen Lazar, CEO, and co-founder of INTURN, told CO—. INTURN is a New York-based enterprise solutions platform that lets manufacturers track and sell excess inventory.
The current crisis, Lazar said, highlights the need for retailers and manufacturers to improve their digital supply chain operations to better balance the desire for lean inventories with the need to be ready for surges in demand. “This really should be a strong signal for many to be better prepared should something similar happen [in the future],” he said.

Retailers will rethink in-store experiences
Joe Pine, author of “The Experience Economy,” told CO— he believes consumers will return to stores, malls, and social gathering places after the crisis passes. However, the crisis will make retailers look for more ways to deliver virtual experiences, and to interact with shoppers online, rather than focusing primarily on drawing crowds to their stores.
He expects stores will invest in virtual experiences like in-store demonstrations that can be viewed online or virtual salespeople who can engage with shoppers.
“Even if it dies down more quickly than expected, they’re going to recognize we have to be ready for the next thing,” Pine said.

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Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs

By U.S Chamber of Commerce https://www.uschamber.com/co/start/strategy/federal-small-business-stimulus-aid-programs-guide

Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs
A breakdown of all the federal programs and aid for small business coronavirus assistance.
Three separate packages approved by Congress and signed by President Trump over the past weeks combined offer a variety of assistance to businesses. Here’s a breakdown of what’s in those packages and how your business can take advantage of these relief efforts. We will continue to update this story as we obtain more information.

Coronavirus Preparedness and Response Supplemental Appropriations Act         https://www.congress.gov/bill/116th-congress/house-bill/6074
What is it?
Signed into law on March 6, The Coronavirus Preparedness and Response Supplemental Appropriations Act provides $8.3 billion in emergency funding for federal agencies to respond to the coronavirus outbreak, enabling the U.S. Small Business Administration to offer $7 billion in disaster assistance loans to small businesses impacted by COVID-19.

What does it mean for small businesses?
The SBA is offering designated states and territories low-interest federal disaster loans to small businesses suffering substantial economic harm as a result of the coronavirus.

These loans may be used by small businesses to pay fixed debts, payroll, accounts payable and additional bills that can’t be paid because of COVID-19’s impact. The interest rate is 3.75% for small businesses without other available means of credit. The interest rate for non-profits is 2.75%. Businesses with a credit available elsewhere are not eligible.
The SBA loans come with long-term repayments, up to a maximum of 30 years, in an effort to keep payments affordable. Loan terms are determined on a case-by-case basis, according to individual borrower’s ability to repay.
The SBA has amended its disaster loan criteria to help borrowers still paying back SBA loans from previous disasters. By making this change, deferments through December 31, 2020, will be automatic. Hence, borrowers of home and business disaster loans do not have to contact SBA to request a deferment.

Where can I learn more?
You can apply for an SBA Economic Injury Disaster Loan here.       https://www.sba.gov/disaster-assistance/coronavirus-covid-19#/
Read our full story on SBA Disaster Assistance Loans.                        https://www.uschamber.com/co/run/business-financing/sba-disaster-assistance-loans-guide
SCORE is offering assistance in filling out SBA loan applications     https://www.score.org/coronavirus
Small Business Development Centers are also offering assistance    https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/
For everything, you need to know about applying for a small business loan, see the U.S. Chamber’s Small Business Loan Guide.                https://www.uschamber.com/sites/default/files/023595_comm_corona_virus_smallbiz_loan_final.pdf

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SCORE eNews | April 2020

The following post is from the SCORE website.

 SCORE eNews
April 2020

Greetings! During these unprecedented times, SCORE is here for you. View our resources in this month’s issue to help your business during the COVID-19 crisis.

Plus, in honor of National Volunteer Month, we celebrate our volunteers who help make our work possible. We invite you to volunteer and aid our mission to foster vibrant small business communities.

While you may be facing uncertainty, there is one thing you can be certain of SCORE is here for you.

More than ever, challenging times call for trusted business guidance and resources. We offer practical advice and insightful tips based on years of experience.
Remote Mentoring
Our expert mentors offer free, personalized assistance to address the current crisis to help you adapt your business. Remote mentoring services are available via phone, email, video, and chat. Find a mentor today.
Local Chapter Workshops and Events
We continue to offer SCORE LIVE webinars and online workshops. In-person local chapter workshops may be hosted online or postponed. Please check with your local chapter for updates.
Please join us for these upcoming LIVE webinars on your coronavirus-related concerns.   https://www.score.org/content/take-workshop

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“5 Steps To LinkedIn Advertising Greatness”

“5 Steps To LinkedIn Advertising Greatness.”

Yesterday, I viewed an excellent Youtube video on LinkedIn Advertising. This blog post is a brief synopsis of the video-cast. Below, please find the link to the YouTube video.
Presenter: John Linka with Ignite Visibility
Youtube link: https://youtu.be/-cfMv5hGZYk

Thinking about advertising on LinkedIn, but you have no idea if it’s good or not for your business.

LinkedIn advertising is a great place to be. LinkedIn is used for personal branding, posting, and getting exposure, but also the advertising can be great as well, but you need to know how to use it.

There is a benefit to advertising on LinkedIn. It’s important to know that over 75% of the population on LinkedIn makes $50,000 a year or more. LinkedIn has an excellent demographic with amazing targeting abilities.

Step 1. Sign up for the campaign manager.
The campaign manager will provide you with a dashboard that will give you a look at clicks and interactions of your ads. Also, it will show you the demographics of your advertising audience.

Step 2. Choosing an ad format.
The Ad format is sponsored content that posted it through a LinkedIn business page.

You can use a LinkedIn lead generation form that will pull the information from LinkedIn and be submitted directly to you. This is a seamless and easy process to capture a prospect’s information.

LinkedIn can do video ads through sponsored content allowing you to get way more views on your video content.

The second format is sponsored InMail you can send an InMail to somebody as an advertisement.

Another option is standard text ads so you can have a text ad that shows on the right-hand side of the page on LinkedIn.

Step 3. Ad creation.
If you do not have the correct ad format you’re going to get terrible ROAS (return on ad spend).

Recommendation: You get the attention of your audience and then nurture them through your lead generation process.

LinkedIn gives you the ability to choose your selection criteria. You can choose to select people to advertise by location, the company where they work. Within the specific company, you can advertise to them using their title specifically CMO, director of marketing, and marketing managers.

Step 4. Re-Marketing
Introducing re-marketing as part of LinkedIn that is going to make it a platform that a lot more people are going to be using so definitely give LinkedIn a try don’t quit on it yet. I believe in almost all cases if you put in enough time you can make a channel work for you.

Step 5. Your budget.
LinkedIn has a couple of different ways of budgeting. You can do cost per click, cost per send, and in your mail option cost per impression. Pick the one that’s the best for your business. In most cases, you will be choosing the cost per click or the cost per send.

Interesting stats to think about.
80% of b2b social media marketing leads come from LinkedIn. Also, 92% of b2b marketers use the LinkedIn platform over other platforms.

You can create a great lead generation channel on LinkedIn so keep at it.