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How to Access Stimulus Funding for Your Small Business

From: US Chamber of Commerce website
How to Access Stimulus Funding for Your Small Business
In March Congress passed the $2 trillion-dollar Coronavirus Aid, Relief, and Economic Security (CARES) Act, a stimulus package that includes several programs aimed at small businesses impacted by the COVID-19 outbreak.

Demand for the popular Paycheck Protection Program (PPP)< https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/ >paycheck-protection-program has been massive since the application window opened on April 3. The original $349 billion allocated for the PPP ran out in mid-April. On April 24, Congress passed legislation to replenish funds for small business loan programs.

What’s New: The newest legislation will allocate another $310 billion to the PPP and an additional $10 billion to the Economic Injury Disaster Loan (EIDL) grant program. The bill also includes $60 billion for other economic disaster loans for small businesses, with half of that amount reserved for community financial institutions and smaller banks and credit unions.

Wondering what new programs you should apply for? Unsure how to apply? Read on.

What Loan Program Should I Use?
Although the PPP has been the most popular loan program for small businesses, it may not be the right solution for every business. Be sure to check out other loan options from the Small Business Administration (SBA), other federal loan programs, and organizations and companies providing grant money.
Here are some new federal programs aimed at helping businesses impacted by coronavirus:

Paycheck Protection Program (PPP): This has been the most popular option for small business owners. It’s a loan, that can become a grant if certain requirements are met. It was designed to help businesses keep their employees on the payroll.

Details: Interest is to be no more than 4% and the amount applicants receive is based on a calculation of average monthly payroll cost multiplied by 2.5, to cover two and a half months of payroll (including healthcare costs and paid sick leave) with a maximum loan amount of $10 million.
Who is Eligible? Small businesses, 501 c3 nonprofits with fewer than 500 employees, certain veterans organizations, sole proprietors, the self-employed, individual contractors.

Ready to Apply? If you are a small business owner this step-by-step guide < https://www.uschamber.com/report/guide-small-business-covid-19-emergency-loans > will walk you through the process. If you are an independent contractor or sole proprietor use this guide < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >. If you are a nonprofit use this guide <https://www.uschamberfoundation.org/reports/coronavirus-emergency-loans-guide-and-checklist-small-businesses-and-nonprofits >.
Economic Injury Disaster Loans (EIDL): The CARES Act expanded the SBA’s long-standing EIDL program, which assists businesses, renters, and homeowners in regions affected by declared disasters.
Details: The SBA will provide initial EIDL loan disbursements of up to $15,000, in addition to a grant of up to $10,000 that does not have to be paid back if used on certain expenses. However, if a small business owner gets both an EIDL grant and a PPP loan, the forgiveness of the PPP loan would be reduced by the amount of the grant.
Who is Eligible? Businesses with fewer than 500 employees; cooperatives, ESOPs, and tribal small businesses with fewer than 500 employees; sole proprietors; independent contractors; and most private nonprofits.
Ready to Apply? If you are a small business owner contact the U.S. Chamber of Commerce and will walk you through the process. If you are an independent contractor or sole proprietor  < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >.
Other New Federal Programs: In addition to loan programs, the CARES Act also expanded paid sick and family leave requirements and enacted a tax credit to provide further assistance to businesses.
Temporary Paid Leave and Family Medical Leave: The Families First Coronavirus Response Act created new temporary paid sick leave and paid Family and Medical Leave Act (FMLA) programs that are 100% reimbursable by the federal government. Check requirements, eligibility, and exemptions using this guide < https://www.uschamber.com/report/guide-coronavirus-paid-leave-programs >.
Employee Retention Tax Credit: A 50% tax credit for the first $10,000 of compensation, including the employer portion of health benefits, for each eligible employee. Check eligibility and calculate your tax credit using this guide < https://www.uschamber.com/report/guide-the-employee-retention-tax-credit >.

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Will Coronavirus Drive Permanent Shifts in Shopping Behavior?

By: US Chamber of Commerce

Will Coronavirus Drive Permanent Shifts in Shopping Behavior?
More online grocery orders, more buying in bulk, and more virtual store experiences are some of the likely changes.
By: Joan Verdon, Contributor

Grocery delivery platforms like Instacart are seeing dramatic spikes in sales from customers, many of whom are trying online grocery shopping for the first time. — Instacart
Retailers will be feeling the impact of the coronavirus crisis long after the quarantines, store closings, and social distancing rules have ended.
It is likely to create permanent shifts in consumer behavior that retailers need to start preparing for, experts told CO—.
Americans will change how and where they shop, and retailers will change how they interact with customers and how they plan for future pandemics. Here’s what retailers can expect:

An accelerated shift from stores to e-commerce, particularly in grocery
E-commerce sales, in general, are expected to surge, as shoppers stay home during the crisis, but grocery sales are where the biggest long-term impact could occur.
Grocery delivery platforms such as Instacart, Walmart Grocery, and Shipt are seeing dramatic spikes in sales, much of which likely is driven by new customers who are trying online grocery shopping for the first time, Keith Anderson, senior vice president of strategy and insights for e-commerce performance analytics company Profitero, told CO—.
“It could be a new population is being incentivized or encouraged to try shopping this way,” Anderson said.
Those first-time online grocery buyers have a high probability of converting to that way of shopping permanently.
“If you go to the trouble of loading your 20 or 30 items on any online grocery site, the likelihood that in a couple of weeks you’ll come back and order most of those things again is pretty high,” Anderson said. “So, when you look at the shift in consumption for that household, it really moves a lot of volume from brick and mortar to ordering online.”
“This really should be a strong signal for many to be better prepared should something similar happen [in the future].”
Ronen Lazar, CEO, and co-founder of INTURN

Coronavirus is introducing a new generation of shoppers to stock-up and buy-in-bulk shopping
Before, Gen Z and millennial consumers, who came of age with online shopping, were accustomed to getting anything they needed delivering to their homes within a day or two. They never needed to stock up in advance because they could get everything they needed, on-demand.
Now, even Amazon is telling them it could take two weeks or more to get a roll of toilet paper delivered, and, like their older generational cohorts who recall the brick-and-mortar-only shopping era, they are spending entire days searching sold out stores for it and other supplies.
Warehouse club Costco has already seen a coronavirus-related surge. Sales were up 13.8% year-over-year in February, the company reported in its second-quarter earnings release.

Retailers also will move away from on-demand buying
A surge in consumer demand isn’t the only reason shoppers are seeing so many empty shelves in the toilet paper and disinfectant aisles. Retailers, like millennial shoppers, have also grown accustomed to getting inventory they need on-demand from manufacturers.
Retailers have moved to keep far less inventory in stock, and manufacturers, who also are afraid of ending up with too much excess inventory on hand, are producing goods on more of an as-needed schedule, Ronen Lazar, CEO, and co-founder of INTURN, told CO—. INTURN is a New York-based enterprise solutions platform that lets manufacturers track and sell excess inventory.
The current crisis, Lazar said, highlights the need for retailers and manufacturers to improve their digital supply chain operations to better balance the desire for lean inventories with the need to be ready for surges in demand. “This really should be a strong signal for many to be better prepared should something similar happen [in the future],” he said.

Retailers will rethink in-store experiences
Joe Pine, author of “The Experience Economy,” told CO— he believes consumers will return to stores, malls, and social gathering places after the crisis passes. However, the crisis will make retailers look for more ways to deliver virtual experiences, and to interact with shoppers online, rather than focusing primarily on drawing crowds to their stores.
He expects stores will invest in virtual experiences like in-store demonstrations that can be viewed online or virtual salespeople who can engage with shoppers.
“Even if it dies down more quickly than expected, they’re going to recognize we have to be ready for the next thing,” Pine said.

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Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs

By U.S Chamber of Commerce https://www.uschamber.com/co/start/strategy/federal-small-business-stimulus-aid-programs-guide

Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs
A breakdown of all the federal programs and aid for small business coronavirus assistance.
Three separate packages approved by Congress and signed by President Trump over the past weeks combined offer a variety of assistance to businesses. Here’s a breakdown of what’s in those packages and how your business can take advantage of these relief efforts. We will continue to update this story as we obtain more information.

Coronavirus Preparedness and Response Supplemental Appropriations Act         https://www.congress.gov/bill/116th-congress/house-bill/6074
What is it?
Signed into law on March 6, The Coronavirus Preparedness and Response Supplemental Appropriations Act provides $8.3 billion in emergency funding for federal agencies to respond to the coronavirus outbreak, enabling the U.S. Small Business Administration to offer $7 billion in disaster assistance loans to small businesses impacted by COVID-19.

What does it mean for small businesses?
The SBA is offering designated states and territories low-interest federal disaster loans to small businesses suffering substantial economic harm as a result of the coronavirus.

These loans may be used by small businesses to pay fixed debts, payroll, accounts payable and additional bills that can’t be paid because of COVID-19’s impact. The interest rate is 3.75% for small businesses without other available means of credit. The interest rate for non-profits is 2.75%. Businesses with a credit available elsewhere are not eligible.
The SBA loans come with long-term repayments, up to a maximum of 30 years, in an effort to keep payments affordable. Loan terms are determined on a case-by-case basis, according to individual borrower’s ability to repay.
The SBA has amended its disaster loan criteria to help borrowers still paying back SBA loans from previous disasters. By making this change, deferments through December 31, 2020, will be automatic. Hence, borrowers of home and business disaster loans do not have to contact SBA to request a deferment.

Where can I learn more?
You can apply for an SBA Economic Injury Disaster Loan here.       https://www.sba.gov/disaster-assistance/coronavirus-covid-19#/
Read our full story on SBA Disaster Assistance Loans.                        https://www.uschamber.com/co/run/business-financing/sba-disaster-assistance-loans-guide
SCORE is offering assistance in filling out SBA loan applications     https://www.score.org/coronavirus
Small Business Development Centers are also offering assistance    https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/
For everything, you need to know about applying for a small business loan, see the U.S. Chamber’s Small Business Loan Guide.                https://www.uschamber.com/sites/default/files/023595_comm_corona_virus_smallbiz_loan_final.pdf

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SCORE eNews | April 2020

The following post is from the SCORE website.

 SCORE eNews
April 2020

Greetings! During these unprecedented times, SCORE is here for you. View our resources in this month’s issue to help your business during the COVID-19 crisis.

Plus, in honor of National Volunteer Month, we celebrate our volunteers who help make our work possible. We invite you to volunteer and aid our mission to foster vibrant small business communities.

While you may be facing uncertainty, there is one thing you can be certain of SCORE is here for you.

More than ever, challenging times call for trusted business guidance and resources. We offer practical advice and insightful tips based on years of experience.
Remote Mentoring
Our expert mentors offer free, personalized assistance to address the current crisis to help you adapt your business. Remote mentoring services are available via phone, email, video, and chat. Find a mentor today.
Local Chapter Workshops and Events
We continue to offer SCORE LIVE webinars and online workshops. In-person local chapter workshops may be hosted online or postponed. Please check with your local chapter for updates.
Please join us for these upcoming LIVE webinars on your coronavirus-related concerns.   https://www.score.org/content/take-workshop

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“5 Steps To LinkedIn Advertising Greatness”

“5 Steps To LinkedIn Advertising Greatness.”

Yesterday, I viewed an excellent Youtube video on LinkedIn Advertising. This blog post is a brief synopsis of the video-cast. Below, please find the link to the YouTube video.
Presenter: John Linka with Ignite Visibility
Youtube link: https://youtu.be/-cfMv5hGZYk

Thinking about advertising on LinkedIn, but you have no idea if it’s good or not for your business.

LinkedIn advertising is a great place to be. LinkedIn is used for personal branding, posting, and getting exposure, but also the advertising can be great as well, but you need to know how to use it.

There is a benefit to advertising on LinkedIn. It’s important to know that over 75% of the population on LinkedIn makes $50,000 a year or more. LinkedIn has an excellent demographic with amazing targeting abilities.

Step 1. Sign up for the campaign manager.
The campaign manager will provide you with a dashboard that will give you a look at clicks and interactions of your ads. Also, it will show you the demographics of your advertising audience.

Step 2. Choosing an ad format.
The Ad format is sponsored content that posted it through a LinkedIn business page.

You can use a LinkedIn lead generation form that will pull the information from LinkedIn and be submitted directly to you. This is a seamless and easy process to capture a prospect’s information.

LinkedIn can do video ads through sponsored content allowing you to get way more views on your video content.

The second format is sponsored InMail you can send an InMail to somebody as an advertisement.

Another option is standard text ads so you can have a text ad that shows on the right-hand side of the page on LinkedIn.

Step 3. Ad creation.
If you do not have the correct ad format you’re going to get terrible ROAS (return on ad spend).

Recommendation: You get the attention of your audience and then nurture them through your lead generation process.

LinkedIn gives you the ability to choose your selection criteria. You can choose to select people to advertise by location, the company where they work. Within the specific company, you can advertise to them using their title specifically CMO, director of marketing, and marketing managers.

Step 4. Re-Marketing
Introducing re-marketing as part of LinkedIn that is going to make it a platform that a lot more people are going to be using so definitely give LinkedIn a try don’t quit on it yet. I believe in almost all cases if you put in enough time you can make a channel work for you.

Step 5. Your budget.
LinkedIn has a couple of different ways of budgeting. You can do cost per click, cost per send, and in your mail option cost per impression. Pick the one that’s the best for your business. In most cases, you will be choosing the cost per click or the cost per send.

Interesting stats to think about.
80% of b2b social media marketing leads come from LinkedIn. Also, 92% of b2b marketers use the LinkedIn platform over other platforms.

You can create a great lead generation channel on LinkedIn so keep at it.

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Are you considering selling your Business

Prepare yourself before you put your business up for sale. Navigating a business sale is an elaborate procedure and you need to ensure that you don’t make any mistakes if you want to close an effective deal. Preparing prior to sale will make it easier to find the right person searching for a business to purchase and obtain the best price for it. Here are a couple of things to consider before placing your business for sale.

Find A Business Broker

The initial step in preparing for a small business for sale is actually getting a professional business broker. An expert broker doesn’t just assist you understaning the business marketing procedure easily, he or she should also assist in the actual negotiations terms. Simply by hiring a business broker for your business sale, you can get the best price as well as the perfect buyer. The business broker may also understand some other professionals just like a lawyer and an accountant, who can aid you in selling your business.

Documentation of Finances

Selling A Business is Easy with a Business BrokerYou need to have all your financial documents prepared well in advance for your business for sale. You have to be in a position to move easily in case your buyer indicates considerable interest in buying your business. When a client is considering a business to buy, he/she examines just about all financial records related to your business for sale in fine detail with the help of experts. There are a lot of financail documents which are required prior to closing on a business sale. You will need written documents like P&L statements, income tax, standard bank statements, tool listings, employment tax revenue reports and even more to a buyer looking for a business to buy. Your business broker should also help in the preparation of your financial documents.

Information of the Client

Precisely how well you know your own customers can also be one particular query you need to answer while placing your business up for sale. Anyone looking for a business to purchase will ask detailed questions related to your clients. Ensure that you have enough information regarding your clients that you could respond to the buyer’s questions comfortably. You must know particulars like best customers, percentage of sales related to all of them, how much revenue is brought in with those customers etc.

You’ll will need to devote time and energy to prepare your business for sale. Start your prep well in advance, to be able to sell your business quickly and obtain your asking price for it.

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Things To Consider When Starting Your Own Business

What does it take to start your own business? Many people may think that starting your own business may be too daunting and give up before
they even start. Let’s analyze what a typical start-up needs:

Start-up Capital

There is no secret that money talks the loudest of all. As a future entrepreneur,
you may well know the fact that capital is perhaps the most essential
part of setting up a business, both online and offline. Lack of start-up
capital not only puts your business at a disadvantage, it also makes cash
flow a serious issue. Over time, it also makes it difficult for you to
expand your business.

Stresses of starting a start-upThe good side is that start-up capital in the form of small business
loans are readily available at most commercial banks around your country.
As long as you have a good credit rating, getting small loans should not
be much of a problem. One important thing to remember here is to never
borrow more than what you need to get started.

You loan amount need only cover for the basic necessities of business.
Start your business small and control your finances daily, monitoring
everything you spend on and trying to cut costs where ever possible. When
your business cash flow starts working in your favor, you are ready to
safely take out another business loan for expansion of business activities.

Business Experience

Most people are afraid to start their own business, simply because they
have “no experience”. Therefore, they never get started at all,
and never end up gaining that experience in the first place.

Most people are afraid to enter into a business venture because they
fear failure due to lack of experience. It’s a Chicken-and-Egg story,
or a Catch 22, or whatever else you can call it.

A Solid Business Plan

Any business is more likely to succeed if they have a definite plan of
action to follow. Unfortunately, in reality most small business and home
based businesses have no idea on developing a business plan that drives
them to success. That is the reason why 70% of businesses fail within
the first year. A solid plan needs to state exactly WHEN and HOW you will
make money.

Before you get into business, make sure your business plan is laid out
right to the very minor details. You need to know:

– Your target market

– The average cost of one product

– Your profit margin on each product

– Your expected break-even point

– Cash flow projections

Seek out a Mentor

A mentor is someone who you admire, someone in your line of work or business
that is already having the success you dream of, and can teach you exactly
how to achieve the same success yourself when you start your own
business. In reality however, it is difficult to find a mentor in your exact line of work. You may want to find a mentor that has a successful business but isn’t a direct competitor.

All these factors and many others need to be considered when starting your own business. By being diligent, working hard and seeking guidance from a mentor will set you on the right path.