“5 Steps To LinkedIn Advertising Greatness”

“5 Steps To LinkedIn Advertising Greatness.”

Yesterday, I viewed an excellent Youtube video on LinkedIn Advertising. This blog post is a brief synopsis of the video-cast. Below, please find the link to the YouTube video.
Presenter: John Linka with Ignite Visibility
Youtube link: https://youtu.be/-cfMv5hGZYk

Thinking about advertising on LinkedIn, but you have no idea if it’s good or not for your business.

LinkedIn advertising is a great place to be. LinkedIn is used for personal branding, posting, and getting exposure, but also the advertising can be great as well, but you need to know how to use it.

There is a benefit to advertising on LinkedIn. It’s important to know that over 75% of the population on LinkedIn makes $50,000 a year or more. LinkedIn has an excellent demographic with amazing targeting abilities.

Step 1. Sign up for the campaign manager.
The campaign manager will provide you with a dashboard that will give you a look at clicks and interactions of your ads. Also, it will show you the demographics of your advertising audience.

Step 2. Choosing an ad format.
The Ad format is sponsored content that posted it through a LinkedIn business page.

You can use a LinkedIn lead generation form that will pull the information from LinkedIn and be submitted directly to you. This is a seamless and easy process to capture a prospect’s information.

LinkedIn can do video ads through sponsored content allowing you to get way more views on your video content.

The second format is sponsored InMail you can send an InMail to somebody as an advertisement.

Another option is standard text ads so you can have a text ad that shows on the right-hand side of the page on LinkedIn.

Step 3. Ad creation.
If you do not have the correct ad format you’re going to get terrible ROAS (return on ad spend).

Recommendation: You get the attention of your audience and then nurture them through your lead generation process.

LinkedIn gives you the ability to choose your selection criteria. You can choose to select people to advertise by location, the company where they work. Within the specific company, you can advertise to them using their title specifically CMO, director of marketing, and marketing managers.

Step 4. Re-Marketing
Introducing re-marketing as part of LinkedIn that is going to make it a platform that a lot more people are going to be using so definitely give LinkedIn a try don’t quit on it yet. I believe in almost all cases if you put in enough time you can make a channel work for you.

Step 5. Your budget.
LinkedIn has a couple of different ways of budgeting. You can do cost per click, cost per send, and in your mail option cost per impression. Pick the one that’s the best for your business. In most cases, you will be choosing the cost per click or the cost per send.

Interesting stats to think about.
80% of b2b social media marketing leads come from LinkedIn. Also, 92% of b2b marketers use the LinkedIn platform over other platforms.

You can create a great lead generation channel on LinkedIn so keep at it.

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