Video Marketing for Small Business
The internet has democratized advertising strategy making it cost-effective. In the past, only large companies could afford the huge expenditures charged by advertising agencies and mass media such as television commercials and print ads. Today, small business has access to digital marketing on their websites and through the many social media sites.
Approximately 90% of individuals have internet access and most people are computer literate. If you’re a B2B marketer it’s safe to assume that practically all of your viewers have computer skills. The best way to engage your customers is to tell your story by using an entertaining video.
Videos also can be used for presentations to clients, trade shows, training, and direct email marketing. Your viewers can watch your videos 24-7. Marketing research has shown that consumers are more likely to make purchases after viewing a recording as opposed to print ads.
There are various levels of producing promotional videos, ranging from a simple slide show to a full-blown commercial using actors. During the next few weeks, I will go through the process of creating a business video using very basic methods that most people have the skills to produce.
If you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
Nick Santarone, Marketing Director, nick@kbizbrokers.com
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