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U.S. Department of Commerce Announces Availability of $1.5 Billion in CARES Act Funds to Aid Communities Impacted by the Coronavirus Pandemic Investing in communities and workers

U.S. Department of Commerce Announces Availability of $1.5 Billion in CARES Act Funds to Aid Communities Impacted by the Coronavirus Pandemic
Investing in communities and workers
FOR IMMEDIATE RELEASE
Thursday, May 7, 2020
Office of Public Affairs
(202) 482-4883
publicaffairs@doc.gov

U.S. Secretary of Commerce Wilbur Ross today announced that the Department’s Economic Development Administration (EDA) is now accepting applications from eligible grantees for  Coronavirus Aid, Relief, and Economic Security Act (CARES Act) supplemental funds (EDA CARES Act Recovery Assistance) intended to help communities prevent, prepare for, and respond to coronavirus.
“President Trump is working tirelessly to make sure Americans stay safe during this crisis and that our economy is loaded to spring back when this global scourge recedes,” said Commerce Secretary Wilbur Ross. “EDA CARES Act Recovery Assistance funds will support the long-term recovery of communities across the nation that have been impacted by the coronavirus pandemic.”
“EDA’s CARES Act Recovery Assistance is designed to provide a wide range of financial assistance to communities and regions as they respond to and recover from the impacts of this pandemic,” said Dana Gartzke, Performing the Delegated Duties of the Assistant Secretary of Commerce for Economic Development. “We intend to deploy our CARES Act funding as quickly, effectively, and efficiently as possible, and in a manner that meets the needs of our  communities.”

On March 27, 2020, President Donald J. Trump signed the $2 trillion CARES Act into law. The CARES Act provides EDA with $1.5 billion of which $1.467 billion is available for grantmaking. The remaining funds will be transferred to cover salaries and expenses and oversight activities.
The Secretary’s announcement comes as EDA has published an Addendum to its Fiscal Year 2020 Public Works and Economic Adjustment Assistance Notice of Funding Opportunity (FY20 PWEAA NOFO) making the funds available.

Under this announcement, EDA will make CARES Act Recovery Assistance grants under the authority of its Economic Adjustment Assistance (EAA) program, which is intended to be flexible and responsive to the economic development needs and priorities of local and regional stakeholders.
EDA CARES Act Recovery Assistance investments will support a wide range of non-construction and construction activities, including Revolving Loan Funds, in regions across the country experiencing severe economic dislocations brought about by the coronavirus pandemic.
Examples of projects that EDA may fund through its CARES Act Recovery Assistance include economic recovery planning and preparing technical assistance strategies to address economic dislocations caused by the coronavirus pandemic, preparing or updating resiliency plans to respond to future pandemics, implementing entrepreneurial support programs to diversify economies, and constructing public works and facilities that will support economic recovery, including the deployment of broadband for purposes including supporting telehealth and remote learning for job skills.

 

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How to Access Stimulus Funding for Your Small Business

From: US Chamber of Commerce website
How to Access Stimulus Funding for Your Small Business
In March Congress passed the $2 trillion-dollar Coronavirus Aid, Relief, and Economic Security (CARES) Act, a stimulus package that includes several programs aimed at small businesses impacted by the COVID-19 outbreak.

Demand for the popular Paycheck Protection Program (PPP)< https://www.sba.gov/funding-programs/loans/coronavirus-relief-options/ >paycheck-protection-program has been massive since the application window opened on April 3. The original $349 billion allocated for the PPP ran out in mid-April. On April 24, Congress passed legislation to replenish funds for small business loan programs.

What’s New: The newest legislation will allocate another $310 billion to the PPP and an additional $10 billion to the Economic Injury Disaster Loan (EIDL) grant program. The bill also includes $60 billion for other economic disaster loans for small businesses, with half of that amount reserved for community financial institutions and smaller banks and credit unions.

Wondering what new programs you should apply for? Unsure how to apply? Read on.

What Loan Program Should I Use?
Although the PPP has been the most popular loan program for small businesses, it may not be the right solution for every business. Be sure to check out other loan options from the Small Business Administration (SBA), other federal loan programs, and organizations and companies providing grant money.
Here are some new federal programs aimed at helping businesses impacted by coronavirus:

Paycheck Protection Program (PPP): This has been the most popular option for small business owners. It’s a loan, that can become a grant if certain requirements are met. It was designed to help businesses keep their employees on the payroll.

Details: Interest is to be no more than 4% and the amount applicants receive is based on a calculation of average monthly payroll cost multiplied by 2.5, to cover two and a half months of payroll (including healthcare costs and paid sick leave) with a maximum loan amount of $10 million.
Who is Eligible? Small businesses, 501 c3 nonprofits with fewer than 500 employees, certain veterans organizations, sole proprietors, the self-employed, individual contractors.

Ready to Apply? If you are a small business owner this step-by-step guide < https://www.uschamber.com/report/guide-small-business-covid-19-emergency-loans > will walk you through the process. If you are an independent contractor or sole proprietor use this guide < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >. If you are a nonprofit use this guide <https://www.uschamberfoundation.org/reports/coronavirus-emergency-loans-guide-and-checklist-small-businesses-and-nonprofits >.
Economic Injury Disaster Loans (EIDL): The CARES Act expanded the SBA’s long-standing EIDL program, which assists businesses, renters, and homeowners in regions affected by declared disasters.
Details: The SBA will provide initial EIDL loan disbursements of up to $15,000, in addition to a grant of up to $10,000 that does not have to be paid back if used on certain expenses. However, if a small business owner gets both an EIDL grant and a PPP loan, the forgiveness of the PPP loan would be reduced by the amount of the grant.
Who is Eligible? Businesses with fewer than 500 employees; cooperatives, ESOPs, and tribal small businesses with fewer than 500 employees; sole proprietors; independent contractors; and most private nonprofits.
Ready to Apply? If you are a small business owner contact the U.S. Chamber of Commerce and will walk you through the process. If you are an independent contractor or sole proprietor  < https://www.uschamber.com/report/independent-contractors-guide-cares-act-relief >.
Other New Federal Programs: In addition to loan programs, the CARES Act also expanded paid sick and family leave requirements and enacted a tax credit to provide further assistance to businesses.
Temporary Paid Leave and Family Medical Leave: The Families First Coronavirus Response Act created new temporary paid sick leave and paid Family and Medical Leave Act (FMLA) programs that are 100% reimbursable by the federal government. Check requirements, eligibility, and exemptions using this guide < https://www.uschamber.com/report/guide-coronavirus-paid-leave-programs >.
Employee Retention Tax Credit: A 50% tax credit for the first $10,000 of compensation, including the employer portion of health benefits, for each eligible employee. Check eligibility and calculate your tax credit using this guide < https://www.uschamber.com/report/guide-the-employee-retention-tax-credit >.

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Will Coronavirus Drive Permanent Shifts in Shopping Behavior?

By: US Chamber of Commerce

Will Coronavirus Drive Permanent Shifts in Shopping Behavior?
More online grocery orders, more buying in bulk, and more virtual store experiences are some of the likely changes.
By: Joan Verdon, Contributor

Grocery delivery platforms like Instacart are seeing dramatic spikes in sales from customers, many of whom are trying online grocery shopping for the first time. — Instacart
Retailers will be feeling the impact of the coronavirus crisis long after the quarantines, store closings, and social distancing rules have ended.
It is likely to create permanent shifts in consumer behavior that retailers need to start preparing for, experts told CO—.
Americans will change how and where they shop, and retailers will change how they interact with customers and how they plan for future pandemics. Here’s what retailers can expect:

An accelerated shift from stores to e-commerce, particularly in grocery
E-commerce sales, in general, are expected to surge, as shoppers stay home during the crisis, but grocery sales are where the biggest long-term impact could occur.
Grocery delivery platforms such as Instacart, Walmart Grocery, and Shipt are seeing dramatic spikes in sales, much of which likely is driven by new customers who are trying online grocery shopping for the first time, Keith Anderson, senior vice president of strategy and insights for e-commerce performance analytics company Profitero, told CO—.
“It could be a new population is being incentivized or encouraged to try shopping this way,” Anderson said.
Those first-time online grocery buyers have a high probability of converting to that way of shopping permanently.
“If you go to the trouble of loading your 20 or 30 items on any online grocery site, the likelihood that in a couple of weeks you’ll come back and order most of those things again is pretty high,” Anderson said. “So, when you look at the shift in consumption for that household, it really moves a lot of volume from brick and mortar to ordering online.”
“This really should be a strong signal for many to be better prepared should something similar happen [in the future].”
Ronen Lazar, CEO, and co-founder of INTURN

Coronavirus is introducing a new generation of shoppers to stock-up and buy-in-bulk shopping
Before, Gen Z and millennial consumers, who came of age with online shopping, were accustomed to getting anything they needed delivering to their homes within a day or two. They never needed to stock up in advance because they could get everything they needed, on-demand.
Now, even Amazon is telling them it could take two weeks or more to get a roll of toilet paper delivered, and, like their older generational cohorts who recall the brick-and-mortar-only shopping era, they are spending entire days searching sold out stores for it and other supplies.
Warehouse club Costco has already seen a coronavirus-related surge. Sales were up 13.8% year-over-year in February, the company reported in its second-quarter earnings release.

Retailers also will move away from on-demand buying
A surge in consumer demand isn’t the only reason shoppers are seeing so many empty shelves in the toilet paper and disinfectant aisles. Retailers, like millennial shoppers, have also grown accustomed to getting inventory they need on-demand from manufacturers.
Retailers have moved to keep far less inventory in stock, and manufacturers, who also are afraid of ending up with too much excess inventory on hand, are producing goods on more of an as-needed schedule, Ronen Lazar, CEO, and co-founder of INTURN, told CO—. INTURN is a New York-based enterprise solutions platform that lets manufacturers track and sell excess inventory.
The current crisis, Lazar said, highlights the need for retailers and manufacturers to improve their digital supply chain operations to better balance the desire for lean inventories with the need to be ready for surges in demand. “This really should be a strong signal for many to be better prepared should something similar happen [in the future],” he said.

Retailers will rethink in-store experiences
Joe Pine, author of “The Experience Economy,” told CO— he believes consumers will return to stores, malls, and social gathering places after the crisis passes. However, the crisis will make retailers look for more ways to deliver virtual experiences, and to interact with shoppers online, rather than focusing primarily on drawing crowds to their stores.
He expects stores will invest in virtual experiences like in-store demonstrations that can be viewed online or virtual salespeople who can engage with shoppers.
“Even if it dies down more quickly than expected, they’re going to recognize we have to be ready for the next thing,” Pine said.

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Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs

By U.S Chamber of Commerce https://www.uschamber.com/co/start/strategy/federal-small-business-stimulus-aid-programs-guide

Everything You Need to Know About Coronavirus Federal Small Business Stimulus Aid Programs
A breakdown of all the federal programs and aid for small business coronavirus assistance.
Three separate packages approved by Congress and signed by President Trump over the past weeks combined offer a variety of assistance to businesses. Here’s a breakdown of what’s in those packages and how your business can take advantage of these relief efforts. We will continue to update this story as we obtain more information.

Coronavirus Preparedness and Response Supplemental Appropriations Act         https://www.congress.gov/bill/116th-congress/house-bill/6074
What is it?
Signed into law on March 6, The Coronavirus Preparedness and Response Supplemental Appropriations Act provides $8.3 billion in emergency funding for federal agencies to respond to the coronavirus outbreak, enabling the U.S. Small Business Administration to offer $7 billion in disaster assistance loans to small businesses impacted by COVID-19.

What does it mean for small businesses?
The SBA is offering designated states and territories low-interest federal disaster loans to small businesses suffering substantial economic harm as a result of the coronavirus.

These loans may be used by small businesses to pay fixed debts, payroll, accounts payable and additional bills that can’t be paid because of COVID-19’s impact. The interest rate is 3.75% for small businesses without other available means of credit. The interest rate for non-profits is 2.75%. Businesses with a credit available elsewhere are not eligible.
The SBA loans come with long-term repayments, up to a maximum of 30 years, in an effort to keep payments affordable. Loan terms are determined on a case-by-case basis, according to individual borrower’s ability to repay.
The SBA has amended its disaster loan criteria to help borrowers still paying back SBA loans from previous disasters. By making this change, deferments through December 31, 2020, will be automatic. Hence, borrowers of home and business disaster loans do not have to contact SBA to request a deferment.

Where can I learn more?
You can apply for an SBA Economic Injury Disaster Loan here.       https://www.sba.gov/disaster-assistance/coronavirus-covid-19#/
Read our full story on SBA Disaster Assistance Loans.                        https://www.uschamber.com/co/run/business-financing/sba-disaster-assistance-loans-guide
SCORE is offering assistance in filling out SBA loan applications     https://www.score.org/coronavirus
Small Business Development Centers are also offering assistance    https://americassbdc.org/small-business-consulting-and-training/find-your-sbdc/
For everything, you need to know about applying for a small business loan, see the U.S. Chamber’s Small Business Loan Guide.                https://www.uschamber.com/sites/default/files/023595_comm_corona_virus_smallbiz_loan_final.pdf

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SCORE eNews | April 2020

The following post is from the SCORE website.

 SCORE eNews
April 2020

Greetings! During these unprecedented times, SCORE is here for you. View our resources in this month’s issue to help your business during the COVID-19 crisis.

Plus, in honor of National Volunteer Month, we celebrate our volunteers who help make our work possible. We invite you to volunteer and aid our mission to foster vibrant small business communities.

While you may be facing uncertainty, there is one thing you can be certain of SCORE is here for you.

More than ever, challenging times call for trusted business guidance and resources. We offer practical advice and insightful tips based on years of experience.
Remote Mentoring
Our expert mentors offer free, personalized assistance to address the current crisis to help you adapt your business. Remote mentoring services are available via phone, email, video, and chat. Find a mentor today.
Local Chapter Workshops and Events
We continue to offer SCORE LIVE webinars and online workshops. In-person local chapter workshops may be hosted online or postponed. Please check with your local chapter for updates.
Please join us for these upcoming LIVE webinars on your coronavirus-related concerns.   https://www.score.org/content/take-workshop

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Post-Production Stage 3 (Editing)

Post-Production Stage 3 (Editing)

In this week’s installment of producing a promotional video, we will go over the techniques of editing the photos, the optional video clips and creating a slideshow promotional video. If you haven’t read the previous posts of this serialized tutorial, please read blog posts dated March 16, 2020, Video Marketing for Small Business, March 22, 2020, Pre-Production and March 29,2020 Production (Shooting Images).

The shooting is complete, and you’ve got some great images. Now the trick is assembling your shots into a coherent message that will bring you more customers. In this segment, we will explain how to take all the hard work you’ve done and mold it into a great promotional slideshow video.

Editing your commercial can seem like a daunting task when you begin. With tons of footage and a simple script, the first step is to organize your clips. If you’re using a removable media based camera, you can copy the files onto your computer, watch each image, and rename the files. Remember to use the shot log as a reference to help speed up the process.

Give the names of the images that represent the shots so that you can find them easily when you’re editing. Also, note the best shots as you review them. You may find that what you thought was your best take during shooting might have a customer looking directly into the lens or a bump in your camera move. Remember to choose the shots that best represent your business or product.

Many commercials have a narrator giving information that re-enforces the visual message that your footage and graphics are conveying. This narration is called a Voice-over or V.O. Whether you’re doing the voice-over yourself, using a local personality, or an online voice-over service, It’s important that the tone of your voice-over matches the commercial. You don’t want a monster truck voice-over on a relaxing spa commercial.

When it comes to choosing music, you’ll need to make sure to secure the rights to whatever you choose. Using popular music in a promotional video without it is illegal and could potentially put you at risk for big trouble, followed by big fines.

Finally, be sure to select music that matches the mood and tone of the spot you’ve created. This becomes even more important if the spot doesn’t contain a voice-over and relies solely on music. Once you’ve got your voice-over and music ready, you can finally start editing the footage.

Typically, you can create the initial cut using your footage, and then add any supporting graphics that you need. Remember that with local commercials, the viewer needs to know where the business is, and how to contact them, so be sure to include information such as the address, phone number, and website in your spot.

Once the footage and graphics are looking good, you can easily create many sound effects on your own. The real trick is balancing the voice over, music and so they don’t interfere with each other. When in doubt, just make sure that the message of the commercial isn’t getting trampled on by guitars and swoosh sounds. So, you’ve got the perfect blend of footage, graphics, and the concept you thought up is now a tangible piece of finished work.

After reading this information you may feel that you don’t have the skills necessary to edit. Do not fret, with modern computer technology there are apps and programs that do the editing for you and give you the recommended editors to make this easy for the non-photographer/videographer.

Starting with editing your images with Photolemur – https://photolemur.com
One-button automatic photo utility for Mac and Windows that perfect your photos using artificial intelligence, smart tech and a bit of magic. Estimated cost $30.00
Youtube: https://youtu.be/4gg2_GL5SDE        Video 59 seconds                                                                                                                                                                                                                                                                                                The online video editor is Animoto – Animoto.com

You can create impressive videos in minutes with this drag-and-drop video maker. No video editing experience necessary. Free trial.
Youtube https://youtu.be/s2Sl4Xb8qzU                    Video 27 seconds

Good luck with this project and if you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
                                                  Nick Santarone, Marketing Director, nick@kbizbrokers.com

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Producing a Promotional Video (Production, Stage Two)

Production Stage 2 (Shooting)
In this week’s installment of producing a promotional video, we will go over the techniques of shooting the photos and the optional video clips. If you haven’t read the previous posts of this serialized tutorial, please read blog posts dated March 16, 2020, Video Marketing for Small Business and March 22, 2020, Pre-Production.

Production Stage 1.
As I stated in a previous post this is a simplified way for an entrepreneur with little or no photographic or video background to create a promotional video. You can use your smart-phone to shoot images and video clips. My first recommendation is that you take a lot of images so that when you start editing you have a very large selection of photos to choose from. Try taking shots from different angles and distances. Today, with digital technology you can take ten images for each picture needed. In the post-production phase, it’s better to have an abundance of images to choose from.

Establishing Shot
The first picture in your photo essay is the establishing shot which is a wide-angle view of the subject that sets the scene. An example would be the front of a retail establishment with distinctive identifying features. For you Seinfeld Show fans you may remember at the beginning of each episode the first image you saw was either the front of the coffee shop or the apartment house where Jerry lived. This told the viewers where the first scene was going to take place.

The body of your offer
Show the products or services that you are offering the prospective customer. Consumers relate to realistic photographs. This is where you will insert a persuasive text which we will cover next week in stage 3. You should have many visuals that will draw and maintain attention.

Closing Shot
This is the last shot in your gallery of photos and should be strong enough to support your comments to close the deal.
When shooting take a variety of pictures wide-angle, medium distance, close-ups, and action shots.

If you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
Nick Santarone, Marketing Director, nick@kbizbrokers.com

Next week’s topic is post-production (Stage 3)

This is a link to a video that was produced for a local restaurant by my advertising students at Penn State University, Abington PA.                           https://vimeo.com/100336918

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Producing a Promotional Video (Pre-Production, Stage One)

The Pre-Production Stage 1
In this week’s installment of creating a promotional video (commercial), I will cover the first of the three steps of video production. This tutorial will take the stages of production using simple tools such as a smart-phone camera and your business computer. The three Stages of Production are 1. Pre-Production (Planning), 2. Production (Shooting Video), 3. Post-production (Editing).This week I will cover stage 1.
These videos will consist primarily of photos and possibly some short video clips.

Pre-Production — The planning stage of your shoot occurs before the camera starts rolling. By creating a plan, and figuring out the budget ahead of time, your video will be free of unnecessary worry.

Define Goals (Strategy) — Goals are general statements about the direction that you would like to take your business. Example: 1. Expanding into a new market, 2. Reaching a new customer base, 3. New product or service.
You can use these general goals, supported by specific objectives, as a platform for creating a marketing action plan that targets the growth of the business.

Objectives (Tactics) — Once your goals are set, refine them with measurable, concretely defined objectives. These are the steps that you will take to meet your goals.
Example: Each goal should have a set of associated objectives that allow you to logically and effectively work toward the growth you need.

Audience (Target Market) — In advertising, a target audience, is a specific group of people within the target market at which a product or marketing message of a product is aimed. The target market and the marketing mix variables consist of Product, Place (distribution), Promotion, Price. These are the four elements of a marketing mix strategy that determine the success of a product in the marketplace,

Outline (Pre-script) — Break it into transitions. Prepare an outline of the points you want to make. If you’re promoting a business, your outline may consist of identifying the mission, background, products or services provided, how you can help solve your audience’s problems or meet their needs, testimonials from satisfied customers, costs, distinctions between your products and the competition, and any other factors that will convince your target audience to patronize your company.

Goals and Objectives —Describe what you expect the ad campaign to accomplish. Be specific and tailor statements to the focus of the campaign. For a sales ad campaign, set a goal of increasing sales by 10 percent within six months.

Script — Make sure your commercial’s script times out to 30 to 50 seconds (interest wanes at 54 seconds). Use short sentences that grab your potential customer’s attention. You’ve got a very limited time frame to capture your audience and you need to get your message across quickly. Don’t get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what your advertising confirming what they are viewing.

Storyboard & Shot-list — I have combined both the storyboard and shot-list into one form. The storyboard follows the chronology of the script in a pictorial form. It helps you visualize the sequences of your video. You can use pencil sketches in the form when creating the chronology.
The shot-list is under the sketch boxes on the form. The shots are determined by what action is happening within a given scene and how to best capture that action.

You can download the forms previously listed in this blog from Dropbox. https://www.dropbox.com/sh/p62v52g4pf31y0s/AADlql9m66CnvWoUxyzAsEeIa?dl=0

If you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
Nick Santarone, Marketing Director nick@kbizbrokers.com

Next week’s blog will discuss stage 2 producing the video.

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Video Marketing for Small Business

Video Marketing for Small Business
The internet has democratized advertising strategy making it cost-effective. In the past, only large companies could afford the huge expenditures charged by advertising agencies and mass media such as television commercials and print ads. Today, small business has access to digital marketing on their websites and through the many social media sites.

Approximately 90% of individuals have internet access and most people are computer literate. If you’re a B2B marketer it’s safe to assume that practically all of your viewers have computer skills. The best way to engage your customers is to tell your story by using an entertaining video.
Videos also can be used for presentations to clients, trade shows, training, and direct email marketing. Your viewers can watch your videos 24-7. Marketing research has shown that consumers are more likely to make purchases after viewing a recording as opposed to print ads.

There are various levels of producing promotional videos, ranging from a simple slide show to a full-blown commercial using actors. During the next few weeks, I will go through the process of creating a business video using very basic methods that most people have the skills to produce.

If you have any marketing questions, please feel free to contact me at Keystone Business Brokers.
Nick Santarone, Marketing Director,  nick@kbizbrokers.com

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“5 Steps To LinkedIn Advertising Greatness”

“5 Steps To LinkedIn Advertising Greatness.”

Yesterday, I viewed an excellent Youtube video on LinkedIn Advertising. This blog post is a brief synopsis of the video-cast. Below, please find the link to the YouTube video.
Presenter: John Linka with Ignite Visibility
Youtube link: https://youtu.be/-cfMv5hGZYk

Thinking about advertising on LinkedIn, but you have no idea if it’s good or not for your business.

LinkedIn advertising is a great place to be. LinkedIn is used for personal branding, posting, and getting exposure, but also the advertising can be great as well, but you need to know how to use it.

There is a benefit to advertising on LinkedIn. It’s important to know that over 75% of the population on LinkedIn makes $50,000 a year or more. LinkedIn has an excellent demographic with amazing targeting abilities.

Step 1. Sign up for the campaign manager.
The campaign manager will provide you with a dashboard that will give you a look at clicks and interactions of your ads. Also, it will show you the demographics of your advertising audience.

Step 2. Choosing an ad format.
The Ad format is sponsored content that posted it through a LinkedIn business page.

You can use a LinkedIn lead generation form that will pull the information from LinkedIn and be submitted directly to you. This is a seamless and easy process to capture a prospect’s information.

LinkedIn can do video ads through sponsored content allowing you to get way more views on your video content.

The second format is sponsored InMail you can send an InMail to somebody as an advertisement.

Another option is standard text ads so you can have a text ad that shows on the right-hand side of the page on LinkedIn.

Step 3. Ad creation.
If you do not have the correct ad format you’re going to get terrible ROAS (return on ad spend).

Recommendation: You get the attention of your audience and then nurture them through your lead generation process.

LinkedIn gives you the ability to choose your selection criteria. You can choose to select people to advertise by location, the company where they work. Within the specific company, you can advertise to them using their title specifically CMO, director of marketing, and marketing managers.

Step 4. Re-Marketing
Introducing re-marketing as part of LinkedIn that is going to make it a platform that a lot more people are going to be using so definitely give LinkedIn a try don’t quit on it yet. I believe in almost all cases if you put in enough time you can make a channel work for you.

Step 5. Your budget.
LinkedIn has a couple of different ways of budgeting. You can do cost per click, cost per send, and in your mail option cost per impression. Pick the one that’s the best for your business. In most cases, you will be choosing the cost per click or the cost per send.

Interesting stats to think about.
80% of b2b social media marketing leads come from LinkedIn. Also, 92% of b2b marketers use the LinkedIn platform over other platforms.

You can create a great lead generation channel on LinkedIn so keep at it.