Social Media Marketing for Small Business
Modern advertising has traditionally been the domain of print, broadcast and direct mail media. These forms of advertising have required large financial expenditures that were out of reach for most small businesses. Print promotions required an advertising agency to create artwork, and write copy adding to the cost of the ad. Television advertising requires scriptwriters, artists, film crews and other support personnel again, a major expense.
The internet has ushered in a new dawn with the advent of social media marketing which has no financial expense, just the cost of your time. This democratization of advertising and sales promotion had given small businesses the ability to reach a large audience. Software to create graphics, photos and video are available at very reasonable prices. An example is an ad created by my former students who were marketing management majors at Penn State. They had limited experience with camcorders, editing software, and scriptwriting, but they created a commercial for a small business.
https://www.dropbox.com/s/6aaptd5ean0x5i8/Our%20Family%20Cafe.mp4?dl=0
With some effort, you can do the same.
Here is a list of the top social media marketing sites.
1. Facebook (www.facebook.com) Best for B2C (business to consumer)
2. Twitter (www.twitter.com)
3. LinkedIn (www.linkedin.com) Best for B2B (business to business)
4. Instagram (www.instagram.com) Best for selling visually-oriented products.
5. Pinterest (www.pinterest.com) An image curation website
6. Youtube (www.youtube.com) video-hosting website
7. Yelp (www.yelp.com) Crowd-sourced review forum
8. MailChimp (www.mailchimp.com) email marketing service
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